State’s regions prepare for Easter tourism boom

11 April 2017

Leon Bignell MP
Minister for Tourism

The upcoming four-day Easter break is expected to see an influx of visitors holidaying across the state.

Tourism is booming in regional South Australia, particularly in peak holiday periods – contributing 44 per cent to the state’s record $6.3 billion visitor economy.

Our stunning beaches, restaurants and holiday parks are popular attractions – and holiday-makers boost hotel occupancy, and drive big returns to regional owners and operators.

Recently released data shows regional South Australia has been the leader for growth in domestic day trips – up 14 per cent on the previous year.

Sealink is running 12 services a day to Kangaroo Island on Thursday and Friday and these are already at 99% capacity. Major hotels on KI are also reporting they’ll be at 95%-99% capacity over the Easter weekend.

Background

Key Easter weekend events on around the state:

  • Blenheimfest Music and Camping Festival: Thursday 13 April - Saturday 15 April. Supported by the State Government, the Clare Valley will stage this hugely popular two night music and camping festival. For more information visit www.facebook.com/blenheimfest
  • UneARTth Fringe in Whyalla: Friday 14 and Saturday 15 April. Supported by the State Government, the Fringe is headed to Whyalla for the first time – taking director Heather Croall back to her home town. The UneARTh Festival will feature an exciting line-up of artists and performers, cabaret, and live music. For more information visit www.adelaidefringe.com.au/fringe-in-whyalla
  • Festival Fleurieu: Friday 14 – Sunday 30 April. Enjoy local music, mouthwatering food, inspirational workshops, and indigenous dance. For more information visit www.festivalfleurieu.com.au
  • 30th Annual Australian Sikh Games: Friday 14 April - Sunday 16 April. A three day spectacle of sport and culture with teams from Australia, New Zealand, Singapore, Malaysia and other countries competing. For more information visit anssacc.org
  • Sand sculpting Australia presents ‘Alice in Wonderland’: 14 April – 30 April, Port Noarlunga Esplanade, Port Noarlunga. For more information visit www.sandsculpting.com.au/port-noarlunga-alice-in-wonderland
  • Coober Pedy Opal Festival: Saturday 15 April. For more information visit www.opalfestival.com.au
  • Oakbank Easter Racing Carnival: Saturday 15 and Monday 17 April. For more information visit www.oakbankeastercarnival.com.au
  • Teakle Autosprint: Saturday 15 - Sunday 16 April. The inaugural event takes over the streets of Port Lincoln, with competitors pushing their vehicles to the limits in short and long course formats. For more information visit portlincolnautostreetsprint.com.au
  • Queen of the Desert 4WD Festival: Thursday 13 April - Monday 17 April. A convoy of 4WD vehicles will parade through the streets of Whyalla and wind their way through the Outback, ending in Marree. Participants are encouraged to dress themselves and their vehicles in the theme of an Australian film. For more information visit www.queenofthedesertfestival.com.au

For more information on family-friendly Easter activities and things to do around the state visit www.southaustralia.com

Quotes attributable to Tourism Minister Leon Bignell

Tourism is booming in South Australia off the back of the State Government’s additional $70 million investment in the sector.

As someone who is regularly out and about in our regions, I know locals are preparing for another bumper period of trade due to a thriving events calendar and visitors taking advantage of the long weekend.

Easter is shaping up to be very busy and accommodation is filling up in our regions.

The Clare Valley’s Blenheimfest is a fantastic music festival in one of the most picturesque parts of our State.

It’s terrific to see our regional tourism operators working hard to offer great visitor experiences, helping to retain their 44 per cent share of the tourism market.

We also recently welcomed the launch of Discovery Parks Tanunda new Family Waterpark and on Kangaroo Island, Dudley Wines opened a new 180-seat function centre at its stunning cellar door.

Remember to take advantage of South Australia’s globally renowned premium produce this Easter and buy local or support one of our many regional events - from the uneARTh Festival in Whyalla or Blehnheimfest in Clare Valley, there is something for everyone.

Quotes attributable to CEO Australian Hotels Association (SA) Ian Horne

Last year’s Easter period saw hotel occupancy in the CBD reach 90 per cent over Saturday and Sunday, which was great news for not only our hotels but also restaurants, pubs, clubs and retail outlets.

This year’s Easter Saturday AFL clash between the Adelaide Crows and Essendon is adding to the upcoming holiday’s tourism activity - with CBD hotel occupancy over Easter Friday, Saturday and Sunday following last year’s trend.

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