South Australia’s tourism industry now at $6.3 billion - great news for Yorke Peninsula

29 March 2017

Leon Bignell MP
Minister for Tourism

Tourism related expenditure in South Australia has reached a record $6.3 billion – and our regions continue to provide a major boost to our visitor economy.

The Yorke Peninsula attracted 490,000 domestic visits, staying 1.6 million visitor nights.

Outstanding tourism offerings like Yondah Beach House at Foul Bay, which recently took home Gold in the Australian Tourism Awards are fantastic examples of why South Australians are increasingly choosing to holiday at home.

Our growing reputation as Australia's food and wine capital is drawing people to South Australia from all around the world. They're also being attracted here by our major events which are as diverse as boxing at Adelaide Oval to world-class Opera at the Festival Centre.

In the twelve months to December 2016, National Visitor Survey data released today shows:

  • Domestic travel continued to be the highest contributor to the South Australian visitor economy, with day trips and overnight stays injecting $5.4 billion. Intrastate travel retained its position as the largest contributor, accounting for 3.9 million overnight visits – followed by 1.1 million visitors from Victoria.
  • South Australia attracted a record high 6.2 million domestic overnight visitors, up 6.1 per cent.
  • Adelaide attracted the highest number of domestic visitors with 2.5 million visits, followed by the Fleurieu Peninsula with 700,000.
  • Business visits to South Australia are up 11 per cent.
  • South Australia is consistently outperforming national growth rates, across all categories.
  • Adelaide Oval is proving to be a major drawcard for city tourism with latest figures by STR Global showing since AFL matches moved to the CBD from Football Park, attendance is up 44 per cent, accommodation revenue up 36 per cent and room nights up 25 per cent.
The results complement the recent International Visitor Survey figures, which show international visitors pumped a massive $971 million into the State in the past year.

To view the National and International Visitor Survey Results visit

The State Government has set a target of a visitor economy worth $8billion by 2020.

South Australia was also recently named by travel bible. Lonely planet as one the top 5 regions to visit in 2017. The State has also won best event state for two years in a row at the Australian event awards.

Quotes attributable to Minister for Tourism Leon Bignell
With unspoilt beaches and plenty of adventure on offer, the Yorke Peninsula is appealing to our growing domestic markets.

These results are welcomed news for the Yorke Peninsula region and it is great to see thousands of visitors discovering this stunning region.

Thousands of extra jobs have been created in South Australia’s tourism sector since our government pumped in an additional $70 million.

We have more flights than ever before bringing people to Adelaide from around the world. We are marketing SA in other parts of Australia and around the world.

People there are seeing the images, hearing our messages and are coming here in record numbers.

Tourism employs people throughout the entire state and pumps millions of dollars into local economies.

The best money we can have in SA is the money out of the pockets, purses and wallets of people from interstate and overseas. They have a world-class experience in SA while at the same time injecting new money into small, medium and big businesses here and that money flows through to workers’ bank accounts.

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