South Australia reaps $80 million from ICC Cricket World Cup
30 June 2015
Minister Leon Bignell
Minister for Tourism
Minister for Recreation and Sport
The 2015 ICC Cricket World Cup generated about $80 million into the state’s economy and attracted nearly 34,000 international tourists to Adelaide, a new report has revealed.
The Economic Impacts and Benefits Analysis of the 2015 ICC Cricket World Cup report, compiled on behalf of Cricket Australia, shows international visitors spent approximately $50 million in South Australia, staying an average of 3.9 bed nights.
Tourism Minister Leon Bignell said the South Australian Government saw the ICC Cricket World Cup than more than just an opportunity to host the world’s most popular cricket tournament.
“South Australia capitalised on the chance to host four matches during the ICC Cricket World Cup, treating it as a significant economic opportunity,” Mr Bignell said.
“That’s why we targeted the India versus Pakistan game, possibly the most watched sports contest of 2015.
“The economic benefit for us went well beyond the massive tourism injection, as we extended invitations to Indian businesses and key decision makers to come to South Australia and experience the match, the Adelaide Oval, and our magnificent State.
“The image of the orange sunset over our redeveloped Adelaide Oval during that match is now etched into South Australian sporting folklore – as well as the hearts of a billion cricket fans in India.”
This report shows $50 million was spent here by international visitors. Our hospitality industry benefited from hosting 73,289 interstate and overseas visitors, accumulating 255,000 bed nights over the four matches played at Adelaide Oval.
“The report is evidence the State Government’s strategy was on the money. A lot of credit must go to our tourism operators who worked extremely hard to promote our state to the Indian market.”
The ICC Cricket World Cup took place between 14 February and 29 March 2015, with the Adelaide Oval hosting four matches including the India versus Pakistan blockbuster and a Quarter Final between Australia and Pakistan.
The report can be accessed from: www.cricketaustralia.com.au/media/media-releases/icc-cricket-world-cup-2015-gives-economic-boost-to-australia/2015-06-29
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