South Australia in the Indian spotlight

11 June 2014

Next February’s ICC Cricket World Cup blockbuster between India and Pakistan at the Adelaide Oval has the potential to deliver significant business benefits for South Australia.

Tourism Minister Leon Bignell is in India this week to be the keynote speaker at Austrade’s Match Australia launches in Mumbai and Delhi.

The Match Australia initiative is Austrade’s International Sports Business Program, designed to leverage international sporting events to attract key businesses to participate in a business program.

Senior Indian business executives will attend both launches.

Minister Bignell said with the India-Pakistan match one of the most keenly anticipated clashes of the ICC Cricket World Cup, South Australia wants to use this opportunity to showcase our tourism and business credentials.

“Adelaide bid specifically to host the India v Pakistan match on 15 February next year, knowing it would draw a global viewing audience of more than one billion people,” he said.

“It’s a perfect opportunity to mix cricket and business, and this week’s Match Australia events in Mumbai and Delhi are designed to promote the business program we are organising to coincide with the match and to encourage prominent business executives to travel to Adelaide.”

The prestigious Cricket Club of India will host today’s Match Australia Mumbai event, with the Oberoi in New Delhi hosting Thursday’s event.

“Long-term economic engagement and cooperation with India is a priority for South Australia, and I expect the Match Australia business forum in Adelaide will be great for trade and tourism,” said Minister Bignell.

South Australian fast-bowler and member of the Australian 2007 Cricket World Cup winning team, Shaun Tait, will also attend the Match Australia launch in Mumbai as an ambassador for South Australia.

Minister Bignell will also use his visit to India to meet with key Indian businesses in his Agriculture, Food and Fisheries portfolios.

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