Santos Tour Down Under set to soar with new partner
30 August 2015
Minister Leon Bignell
Minister for Tourism
The profile of the Santos Tour Down Under will continue to take flight with Singapore Airlines named as the new international airline partner.
Tourism Minister Leon Bignell said the Santos Tour Down Under was the biggest UCI WorldTour event staged outside Europe and the State Government’s priority was to continually boost its profile.
“The 2016 Tour is going to be bigger and better than ever and partnering with Singapore Airlines will help achieve this,” Mr Bignell said.
“The globally-respected airline has one of the youngest fleets and flies to destinations in six continents.
From September 1, South Australia will be featured in the Singapore Airlines’ in-flight magazine Silver Kris. The magazine will be available for every passenger of aircraft flying to more than 60 cities in 30 countries.
“The TDU injects $50 million into the state’s economy, creates about 600 full-time jobs, and attracts more than 780,000 spectators. Of these, 40,000 specifically travel to South Australia from interstate and overseas.
“The State Government wants to ensure the TDU retains its place as Australia’ premier cycling race and that’s why we are investing $6 million over four years to further promote and grow the event.”
Singapore Airlines South Australian manager Hugh Chevrant-Breton said today’s announcement was excellent news for international TDU fans.
“As a strong supporter of both sports and tourism, we are excited to be involved with this world class event. We look forward to promoting Singapore Airlines to the Tour Down Under’s global audience,” Mr Chevrant-Breton said.
“Since 1972, Singapore Airlines has evolved from a regional airline to one of the most respected travel brands around the world.
It is a member of the Star Alliance network and is currently the longest international serving carrier to Adelaide for the past 31 years. It currently offers 400 direct flights yearly from Adelaide to Singapore.”
Mr Bignell said boosting the visitor economy was a key focus of the State Government and $35 million over two years would be used to promote Adelaide and the regions to both international and national markets, as well as secure new major events and conferences and create thousands of jobs.
He also thanked former TDU partner Malaysia Airlines for its long-term support of the event.
The 2016 Santos Tour Down Under will take place from January 16 to 24.
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