SA Stories - June 2013
Barossa stars in new commercial
New Barossa commercial
A striking new television commercial promoting the Barossa and South Australia as the country’s premier food and wine destination hits cinema and television screens nationwide next week. The ad is directed by Jeff Darling, who also created the award-winning Kangaroo Island commercial, and is targeted at South Australian and interstate visitors. It will appear on major networks around Australia from June 2. View the Barossa ad and share it with your networks.
Filmmakers capture SA through local eyes
The marketing of the state has been put in the hands of talented South Australian filmmakers in a new project unveiled in late May. The South Australian Tourism Commission has commissioned local filmmakers to create a series of short films, called Through Local Eyes, to promote the state. The films will be shared online through YouTube, Vimeo, social media and southaustralia.com as the first part of a new marketing campaign. All 11 films are available for anyone to share through their own digital networks. Phase two of the campaign is being developed and will again give local filmmakers the chance to be involved, this time with a focus on regional areas.
New Adelaide event to spread the word
Little Britain’s Matt Lucas will headline a new festival exploring the power of words this winter. Word Adelaide will feature several free and ticketed events, including In Their Own Words, an evening of discussion with Matt Lucas, comedian Kitty Flanagan and Emeritus Professor Roly Sussex. Other events include a freestyle MC competition and Words Without Music, where bassist Guy Pratt and Gary Kemp from Spandau Ballet will discuss the lyrics to their world-famous songs. Word Adelaide will be held at a range of city venues from August 15-18.
Barossa in the spotlight with MasterChef Australia
The Barossa will be highlighted in five upcoming episodes of MasterChef Australia series 5, starting Sunday June 9 on Channel 10. Tune in to see contestants face a week of challenges. The episodes were filmed with local identities including Maggie and Saskia Beer and at iconic Barossa locations such as Seppeltsfield, Yalumba and Anlaby Station. The Barossa community’s passion for fresh, local produce, award-winning wines and connection to the land will be shared with more than 2 million viewers who watch MasterChef. Tune into next week’s episodes and be consumed by what the Barossa has to offer.
SATC launches new Twitter account
Tweeters have a new destination for the latest news, events and inside information on South Australia’s travel industry. Follow the South Australian Tourism Commission’s new corporate account @tourismsa for tweets tailor-made to tourism operators, the media and anyone interested in our beautiful state. Be sure to use the new Twitter handle @southaustralia for travel tips and to get your messages across to consumers.
Barossa takes out international award
The Barossa has been named the Best Wine Destination of the Year at the 2013 China Travel & Meeting Industry Awards. The awards, hosted by Chinese trade magazine Travel Weekly China, recognise excellence in the Asian travel industry. Awards are decided by a judging panel and online voting. The Barossa was chosen for its scenery, food and wine culture and wine tours. Travel Weekly China is a trade publication dedicated to the travel industry in mainland China, Hong Kong and Macau.
NEW ACCOMMODATION AND TOURS
Franklin Boutique Hotel
Franklin Boutique Hotel
All seven rooms at the Franklin Boutique Hotel are a little bit different. Opened in mid-April, each room has been lovingly revamped by the owners and been styled with hand-crafted furniture and original artwork from local artists. All rooms feature en-suite bathrooms, Nespresso machines, iPod dock radios, refrigerators, flat-screen TVs and split-system air conditioners. Guests can use free wireless internet, relax in the beer garden or dine in the restaurant. Whether you are looking for a weekend away in the city or business travel, the staff offer personalised service to all their guests. The Franklin Boutique Hotel is at 92 Franklin St, Adelaide.
Trekabout photography workshop
Trekabout Photo Safari
Join professional photographers and tutors Mark Rayner and Michael Snedic for Trekabout Photography Workshop on Kangaroo Island in September. The adventure photography tour and workshop is held over five days and includes sessions on landscape, wildlife and macro photography. Kangaroo Island boasts abundant wildlife and stunning landscapes, making it the perfect place to hone your photographic skills. Participants stay at Kangaroo Island Wilderness Retreat, with catering, tours and transport arranged by Craig and Janet Wickham from Exceptional Kangaroo Island Tours. The workshop will be held from September 19-23.
NEW FOOD, WINE AND LIFESTYLE PRODUCTS
The Loft Oyster and Wine Bar
The Loft Oyster and Wine Bar
One of Adelaide’s newest wine bars – the Loft Oyster and Wine Bar – opened a month ago on busy Gouger St. The first-floor bar features booths, lounge chairs, long tables and tasting areas, creating both communal and intimate spaces. Enjoy conversation with the knowledgeable bar staff and a glass of wine from local, boutique and international labels. Nibble on oysters, housemade dips and artisan cheese as you relax in the dramatic and contemporary decor. The Loft Oyster and Wine Bar is at 1/128 Gouger St, Adelaide.
Cradle of Hills McLaren Vale
Cradle of Hills McLaren Vale
One of the smallest and newest wineries on the Fleurieu Peninsula is Cradle of Hills McLaren Vale. Nestled in the beautiful hills overlooking Gulf St Vincent, visitors can enjoy a private wine tasting and complimentary regional platter with the winery’s hosts, winemakers Paul Smith and vigneron Tracy Smith. Wines are made on-site from organic grapes. Visitors can get involved in the winemaking process and taste wine straight from the barrels. The artisan, family-owned winery is open by appointment only, between 11am to 4pm. Cradle of Hills is at 76 Rogers Rd, Sellicks Hill.
The Barossa’s reputation for world-class wine was just an added bonus for UK-born chef Mark McNamara when he decided to move there two decades ago. “When the opportunity came up for me to go to the Barossa, I saw it as the best option for me as a chef, because it had a great food culture,” Mark says. “The Barossa has a more intrinsic food and wine culture than any other region in Australia. Plus, I love wine.”
He started Pear Tree Cottage restaurant in Greenock in 1992, before becoming executive chef at Appellation restaurant in 2005. He has become one of several Barossa identities helping to drive the local food scene as a founding member of Barossa Food and the Barossa Farmers Market. Mark is now passing on his culinary secrets through his new venture – the Cooking School Without Walls. Class venues change with the seasons and are held in a range of unusual settings, from shiny commercial kitchens and winery out buildings to rural barns and manor house kitchens. The cooking school focuses on traditional cooking techniques and is part of Mark’s Food Luddite program – a series of one-off culinary events at farms, gardens and wineries.
“It is important to save the food traditions that exist, which is one of the reasons I moved to the Barossa in the first place. It has a very strong food culture, lots of people with great knowledge of their produce and a lot of people moving into the region who want to learn and keep all that alive.” Mark says the Barossa’s authentic and traditional food culture has been a well-kept secret until recently, with local food identities such as Maggie Beer, the farmers market and the new Barossa TV commercial helping to get the secret out. “The Barossa has a great, vibrant food culture and that is brought out by the ad,” Mark says. “It allows the traditions to be accessed in a contemporary way, which is very important.”
SATC's newest event is Word Adelaide
Hoot! Adelaide Hills Jazz Festival, 6 – 10 June, Adelaide Hills
The pre-eminent jazz festival in South Australia, celebrating jazz from across the world, showcasing the Adelaide Hills with 60 acts over five days. www.adelaidehillsmarketing.com.au/hoot
Melrose Fat Tyre Festival, 7 – 11 June, Flinders and Outback
Celebrate the long weekend with a single track mountain bike riding festival in the Southern Flinders Ranges. www.otesports.com.au
SALA Festival, 2 – 25 August, Statewide
The South Australian Living Artists Festival is Australia’s largest visual arts festival. It features an immense program of visual arts around the state, with more than 3000 artists and 500 venues. Don’t miss your chance to view and purchase some of SA’s brilliant artwork. www.salafestival.com
Word Adelaide, 15 – 18 August, Adelaide
Adelaide’s newest festival explores the power of words. The event includes a series of free and ticketed events, including panel discussions with well-known comedians, a freestyle MC competition and Words Without Music, where musicians discuss the lyrics to their world-famous songs. www.wordadelaide.com.au
Supaloc Targa Adelaide, 21 – 25 August, Adelaide and regions
Join the excitement and get behind South Australia’s newest motor sport event. This classic’s only car rally will hit the streets of South Australia, forming part of the Australian Targa Championship. www.classictargaadelaide.com.au
XPD Adventure Race, 2 – 14 September, Flinders Ranges and Outback
The XPD Adventure Race is part of the Adventure Racing World Series, an international circuit of 10 high-profile races. Competitors will trek, mountain bike, kayak and complete roping sessions across a spectactular 700 kilometre Flinders Ranges course. www.xpd.com.au
Story idea 1
Maggie Beer at the Barossa Farmers Market
Barossa is well-known for its wine, but it is also a food-lover’s delight and
is quickly earning a reputation for its high-quality produce. The Barossa’s
vibrant food culture is strongly infused with German heritage, where preserved
and smoked foods are well loved alongside the abundance of fresh, delicious
produce. Sample the Barossa’s authentic food scene – visit Maggie Beer’s Farm
Shop for a tangy taste of verjuice or creamy Pheasant Farm pate. Try the
Butcher, Baker and Winemaker trail to explore the region’s local produce. Meet
the locals at the Barossa Farmers Market and dine at one of the many renowned
Story idea 2
As winter arrives in South Australia, so too do dozens of southern right whales in search of warmer waters. Up to 80 whales head to the Eyre Peninsula and Fleurieu Peninsula to rear their young each May and stay throughout winter. Their favourite hangouts include Victor Harbor, Goolwa and under the Bunda Cliffs in the Great Australian Marine Park. Find a good vantage point and you’ll snap some great photos as they slap their tails and throw their entire bodies out of the water – often just 30 metres from shore.
Story idea 3
The biodynamic Jurlique Farm is nestled in the Adelaide Hills, where many of the herbs, flowers and plants are grown for the company’s natural skin products. Now open to the public for tours, visitors can learn more about this world-renowned skincare brand and visit the home of Jurlique Australia. Tour highlights include the display garden, the seed propogation area, biodynamic preparation area, herb drying shed and farm retail shop.
MEDIA GALLERY NEWS
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Stomping grapes - Barossa
Fall in love with the beautiful Barossa all over again with a selection of new images now live in the Media Gallery. Go behind the scenes at boutique and world-class wineries, stomping grapes, visiting local grape-growing families and see stunning vine shots. Alternatively, treat your taste buds and take your pick from the best produce the Barossa has to offer, from fruit drying to long lunches.