SA reaping rewards from record $5.95 billion visitor economy.

14 September 2016

Leon Bignell MP
Minister for Tourism

South Australia’s visitor economy has reached an all-time high of $5.95 billion as our State continues to attract a record number of interstate and international visitors.

The International and National Visitor Survey results show visitors to South Australia are spending more and staying longer.

The results are for the 12 months to June 2016 and show:

  • The visitor economy has grown 11.4 per cent from $5.34 billion to $5.95 billion and we are on track to reach the State Government’s 2020 target of $8 billion.
  • Interstate and intrastate tourists continue to be the highest contributor to our local economy, with day trips and overnight stays injecting $5 billion into our visitor economy.
  • South Australia attracted a record 422,000 international visitors who spent $944 million, compared to 385,000 visitors the year before who spent $774 million. This is a 9.5 per cent and 22 per cent increase respectively.
  • International visitor nights increased by 7 per cent to 9.6 million for the year – outperforming the national average of 5.2 per cent.
  • China continues to be a high performer in international expenditure - up 18 per cent and contributing more than $200 million to the visitor economy, with 36,000 Chinese visitors coming to South Australia during the 12 month period.
Quotes attributable to Minister for Tourism Leon Bignell
It’s been a fantastic year for tourism in South Australia. In the past 12 months, an additional $608 million has been injected into our visitor economy and we are on track to reach our goal of an $8 billion visitor economy by 2020.

Today’s results show we have more international and interstate visitors travelling to South Australia than ever before.

This hasn’t happened by chance. The State Government knows tourism is an economic driver and we have pumped an additional $70 million into the tourism portfolio to market South Australia nationally and internationally and attract major events.

The figures are expected to grow even further following the introduction of direct flights by Qatar Airways and with China Southern Airlines flying direct into Adelaide from China later this year. Our Government has worked hard to attract new airlines, we have launched a new global advertising campaign and we are attracting more major events and international conventions.

A strong visitor economy means more money for South Australia, more jobs in Adelaide and more jobs in our regions.

Quotes attributable to The Barn Accommodation and Steakhouse Mount Gambier, Manager, Kent Comley
The tourism industry in our region is pleased with the Government’s focus on tourism as an economic driver and there is real sense of optimism, especially given the recent announcement regarding the arrival of China Southern Airlines.

At the Barn we have witnessed sustained growth over the last five years, with significant growth from the Chinese and European markets, underpinned by sustained expansion of the Melbourne to Adelaide touring route.

The wonderful and varied experiences that Mount Gambier and the broader region offers the tourist, combined with industry, council and Government investment gives us confidence for the future and we are drawing up plans for further expansion.

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