SA leading the nation in attracting interstate visitors

16 September 2015

Minister Leon Bignell
Minister for Tourism

South Australia is leading the nation when it comes to attracting domestic visitors with visits from interstate travellers at a 10 year high.

Tourism Minister Leon Bignell said the latest national figures show interstate trips to South Australia are up 11 per cent for the year, climbing to more than 2 million overnight visits.

“Today’s figures also show in the 12 months to June 2015, South Australia attracted 5.62 million domestic overnight visitors,” Mr Bignell said.

“This is an increase of 6.3 per cent on the previous 12 months and exceeds the national growth rate of 5.2 per cent,” he said.

“We have also seen an increase in the amount of time and money these visitors are spending.

“The visitor economy has increased by 1.7 per cent and it’s great to see more than 48 per cent - or $2.22 billion – is spent in the regions outside of Adelaide.

“The redeveloped Convention Centre has been a massive draw-card and we have seen increases in business purpose trips - up 11.8 per cent. On average these visitors are spending $578 per visit which has a flow on effect to our hotels, taxis, restaurants and retail outlets.

“Holidays are also up by 6.8 per cent and with events like the Santos Tour Down Under, World Cup Cricket and AFL at the redeveloped Adelaide Oval, the Liverpool soccer match, Adelaide Fringe, Clipsal 500 Adelaide, Adelaide Festival and WOMADelaide, we will continue to see visitors flood into SA.

“The State Government – through campaigns such as Adelaide, Breathe – is sending the message that while Adelaide is home to festivals, the arts and music, South Australia also has excellent wine, food and beaches.

“This message is getting through. The new figures show regional South Australia accounted for more than 64 per cent of all domestic visitor nights and experienced a lift of more than 20 per cent in nights, compared to the year before.

“Tourism remains one of regional South Australia’s most important industries and directly and indirectly employs 26,600 people outside of Adelaide. The State Government’s goal is to create 10,000 new jobs in tourism by 2020.

“In this year’s State Budget the State Government allocated an unprecedented $35 million over two years to promote South Australia to domestic and key international markets, to secure new major events and conferences and create thousands of tourism-related jobs.”

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