Record visitor economy results - 2016 Santos Tour Down Under

15 April 2016

Hon Leon Bignell MP
Minister for Tourism

The 2016 Santos Tour Down Under injected a record $49.6 million into the state’s visitor economy and created 613 full-time jobs, data released today has revealed.

The TDU also attracted a record number of spectators with 795,000 lining the streets in the CBD and regions - up from 786,022 in 2015.

More than 39,000 visitors travelled to South Australia for the TDU, compared to 37,370 last year.

The event generated $258 million in media coverage – with the potential reach of 1.1 billion people. 29 hours of action were streamed around the nation and hundreds of hours around the world including in the United Kingdom, France, Italy, China, US and New Zealand.

For the first time in 2016, separate domestic and international feeds of the TV broadcast were produced. This was part of the State Government’s investment in this year’s State Budget.

The economic analysis was undertaken by McGregor Tan Research.

Quotes attributable to Tourism Minister Leon Bignell
These record-breaking results are fantastic and further reinforce the State Government’s commitment in the State Budget to invest an additional $6 million to help grow the TDU.

To know the highest ever number of spectators cheered on their cycling heroes - including Australian rider and winner Simon Gerrans - is brilliant news for Adelaide and our regions.

The TDU gets better and better each year. The international spotlight was on South Australia as the world watched elite international and Australian teams compete. It is the best platform to showcase our state as a world-class tourism destination.

This year’s event also included new additions – the Bupa Family Ride, Norton Summit Time Trial and the elevation of the Santos Women’s Tour to an internationally recognised and ranked Union Cycliste Internationale 2.2 event.

Congratulations to Events South Australia and the South Australian Tourism Commission who work tirelessly each year to grow this incredible event.

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