Record Results for the 2017 Santos Tour Down Under

12 April 2017

Leon Bignell MP
Minister for Tourism

This year’s Santos Tour Down Under (TDU) has created history, smashing all previous TDU economic impact and event specific visitor results.

The latest independent research data has revealed the 2017 TDU injected a massive $56.5 million (up from $49.6 million in 2016) into the state’s visitor economy and created the equivalent of 683 full time jobs.

The TDU also attracted a record number of spectators with almost 840,000 fans lining the streets and approximately 43,000 cycling fans making the journey from interstate and overseas for the event (compared to 39,000 last year).

Next year marks the milestone 20th year of the TDU and Minister for Tourism Leon Bignell is aiming even higher, to hit the magic million mark for spectators.

The 2018 TDU Festival will be held from Saturday 13 January, with the Women’s TDU kicking off, until Sunday 21 January, 2018 with the final stage of the men’s race.

Background
The South Australian Government, through the South Australian Tourism Commission and Events South Australia, owns and manages the TDU and has done so since, the first race in 1999.

The TDU will celebrate the 20th edition of the race in 2018. The nine day cycling festival is always highly anticipated on the major events calendar as a place to experience not only all things cycling but the best that South Australia has to offer.

Race routes for the men’s races will be unveiled in July 2017, with the women’s race routes set to be unveiled in August.

McGregor Tan Research has conducted market research and post event economic impact reporting for the Santos Tour Down Under since 2007.

Quotes attributable to Minister for Tourism Leon Bignell
These results are fantastic and speak volumes for the support the TDU receives from both cyclists and cycling fans across the globe. But we want to put the challenge out to everyone next year to smash the attendance record.

This year’s event had so many highlights, from Peter Sagan wearing the rainbow jersey on the start line to Aussie sprinter Caleb Ewan, taking out four stages and Richie Porte taking overall honours.

It was also terrific to see the biggest ever contingent of international teams riding in the Santos
Women’s Tour.

Mark 13-21 January on your calendars and get involved in the 20th celebrations of the TDU – let’s
aim for a million spectators and make the event bigger and better than ever.

If you’ve never been to a TDU, make sure you make it out to at least one stage and witness the
excitement of the biggest bike race outside of the Tour de France.

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