Record economic impact for 2014 Santos Tour Down Under

21 May 2014

This year’s Santos Tour Down Under generated $45.9 million for the State economy – a record for South Australia’s World Tour cycling event.

Tourism Minister Leon Bignell said research undertaken by independent consultancy firm McGregor Tan confirms the 2014 Santos Tour Down Under has again delivered a massive economic boost for the South Australian economy.

“The $45.9 million economic impact was $2.3 million more than last year’s result,” he said.

The McGregor Tan research also shows:

  • a total of 762,266 spectators attended the event
  • 36,019 interstate and overseas visitors travelled specifically to South Australia for the 2014 Tour Down Under
  • the event generated 26,092 media items, resulting in a calculated public relations value of $167.3 million
  • 26 hours of the 2014 event – 17.5 hours live and 8.5 hours of highlights – were telecast on Channel 9 and Gem
  • 324 hours of television was screened internationally, promoting South Australia to a global audience.

Minister Bignell said the Santos Tour Down Under continues to be a resounding success for South Australia.

“As the first event of the UCI World Tour calendar, the Santos Tour Down Under delivers a week of exciting cycling action for the huge crowds that line the streets of Adelaide and our regional towns to cheer on their favourite cyclists,” he said.

“This year, the redeveloped Victoria Square was the perfect site for the Adelaide City Council’s Tour Village and Bike Expo.

“The 2014 Santos Tour Down Under showcased the very best of our State, with the interstate and overseas visitors and those watching on television around the world getting a taste of the Adelaide Hills, the Barossa and McLaren Vale wine regions, and the vibrancy of Adelaide.”

The 2015 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 17 to 25, with routes to be announced in July.

For more information about the Santos Tour Down Under please visit the website.

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