P&O Cruises unveil first South Australian roundtrip cruise

25 March 2013

Unveiling details of their 2014-15 schedule, P&O Cruises has announced its superliner Pacific Jewel will offer two roundtrip cruises from Adelaide in early 2015.

Tourism Minister Leon Bignell said the decision will provide an economic boost for South Australia and demonstrates the growth of the state’s position as an international cruise destination.

“This is wonderful news for South Australia and the decision by P&O Cruises clearly marks the growing popularity of cruise ship holidays in our state,” Mr Bignell said.

“The cruise itineraries will give passengers the opportunity to take day trips ashore and visit a selection of South Australia’s great tourism experiences including our wonderful wine regions and wildlife adventures.”

Pacific Jewel will make a total of 11 visits to South Australian ports, more than ever before,including three calls each to Adelaide, Kangaroo Island and Port Lincoln and two to Robe.

“The growth of ship visits to regional ports is great news for South Australia’s regional economies, which will benefit through more jobs and economic activity,” Mr Bignell said.

“The roundtrip cruises to Adelaide are expected to inject up to $1 million each to the South Australian economy, and it’s fantastic the regions will be receiving a large portion of money too.”

The visits to the regional ports of Kangaroo Island, Port Lincoln and Robe are likely to generate up to $500,000 each.

The South Australian Tourism Commission (SATC) works to engage all domestic and international cruise lines to support South Australia’s four ports and service the industry.

The SATC’s Southern Ocean Cruising Strategy focuses on attracting more cruise liners to South Australia. Next season will see 31 cruise ships visit the state, bringing more than 69,000 passengers and crew.

This compares with 6 visits in 2002/03, and 17 in 2012/13.

SATC’s cruise ship target is 43 ships to South Australia, to generate an estimated $17 million in direct passenger expenditure by 2020.

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