New SA Visitor Centre

27 June 2012

The Minister for Tourism, Gail Gago, today announced that the South Australian Tourism Commission will open a new 7-day a week SA Visitor Information Centre at Service SA on North Terrace from Sunday 1 July.

“The Centre will co-locate with Service SA, placing tourism products in front of up to 600 customers using their services each weekday,” Minister Gago said.

“The new location will place visitor information services alongside a strip of Adelaide’s major hotels, the Adelaide Casino and the Railway Station and is well served by the tram.

“It will also be just steps away from the new Riverbank development – an area subject to significant infrastructure development over the coming decade with major redevelopment of the Adelaide Convention Centre already underway.

“This is the ideal location for new visitor information services, placing it within a precinct that already attracts many visitors which will only increase with these exciting new developments.” Minister Gago said.

The two services will operate separately, with the SATC employing two full time staff to support visitors accessing tourism information.

The separation will be clear to visitors who will not be required to collect a ticket for the SATC service.

Free WiFi and internet access will be available for visitors to go online, research destinations and book via or third party accommodation sites.

The SATC will continue to provide a visitor information telephone service seven days a week during operating hours on 1300 655 276 providing general tourist information assistance and suggestions when planning a trip to South Australia. Enquiries via will be answered by the SATC.

To complement the distribution already available through the State’s 45 Visitor Information Centres, Service SA has offered to place relevant SATC regional guides and “Shorts” books on display in their other outlets around the State.

Delivering the new model will cost around the same as the current arrangement delivered by SATC at the premises on Grenfell Street and will save around $700k a year compared with the previous King William Street location.

The new centre will display all regional guides as well as day/extended tour brochures, a range of attraction brochures, “Shorts” books, free city maps, and transport information. A number of service models to deliver visitor information services were assessed by the SATC before the SATC Board chose to co-locate with Service SA.

Location of the new South Australian Visitor Information Centre:
108 North Terrace
Adelaide (Opposite the Adelaide Cenvention Centre)

Opening Hours:
Monday to Friday - 9am to 5pm
Saturday - 9am to 2pm
Sunday and Public holidays - 10am to 3pm.
It will be closed on Christmas Day and Good Friday.

Media contact:
Public Relations Unit
Telephone +618 8463 4500
or email

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