More than $7,000 in cash is up for grabs in next January’s Santos Best Dressed Town Competition.
The hotly contested competition is open to communities, businesses and residents along the Santos Tour Down Under regional stage routes. Entrants dress up their towns, homes, paddocks or commercial properties to welcome the peloton and visitors to the area.
Tourism Minister Leon Bignell said it was the first time cash had been offered as a prize.
“It’s great to see the Best Dressed Town competition expanding, and the lure of a cash prize might inspire a host of new entries,” he said.
“The colour and creativity generated by the competition was appreciated by everyone who passed through participating towns, including the cyclists. Many of the entries were also seen around the world thanks to the international media coverage of the event.”
Damon Hunt, Group Executive Santos Public Affairs, said the company was pleased to provide cash prizes for the first time to help encourage participation.
“Community involvement is a crucial part of the Santos Tour Down Under and our staff look forward to seeing everyone’s innovative entries and sharing the excitement of this great event,” Mr Hunt said.
Santos Best Dressed Town judges will select daily and overall winners for each competition category, with nominees that miss out on these prizes eligible for innovation awards.
The town that wins the gold overall Santos Best Dressed Town title will receive $3000 to be spent on a community improvement project or resources of the local council’s choice, along with a truckload of mulch from Peats Soil, a signed framed jersey and two metals signs signifying the win.
Silver and bronze winners in the town category will receive $1000 and $500 respectively to spend on community projects, plus signed jerseys.
Cash prizes of $1000 – along with framed certificates and gift packs – will be presented to winners of the Santos Best Dressed Private Residence, Santos Best Dressed Paddock and Santos Best Dressed Commercial Property.
Visit www.tourdownunder.com.au for further details on the Santos Best Dressed Town Competition, and to download the information kit and nomination form.