More interstate visitors coming to SA – boosting our economy

01 July 2015

Minister Leon Bignell
Minister for Tourism

An increasing number of interstate visitors are spending more time in South Australia, the latest National Visitor Survey results show.

Tourism Minister Leon Bignell said in the 12 months to March this year, South Australia attracted 5.6 million domestic overnight visitors, up 6.5 per cent on the year before.

“This is ahead of the national growth rate of 6.1 per cent,” Mr Bignell said.

“Interstate trips to SA have recorded a second period of double digit growth, up 15.6 per cent for the year – reaching more than two million overnight visits to SA.

“This surge has been the driving force behind the increased visitor economy in South Australia to $4.67 billion – a rise of 4.1 per cent compared to the year before.

"Visits to the regions have also increased to 3.5 million, a 6.3 per cent increase on the previous year.

Almost 50 per cent - or $2.21 billion - of all domestic tourism dollars were spent in the regions. This is excellent news for those communities.

“The State Government understands the importance of the tourism industry to our economy. In the recent State Budget, an additional $6 million was allocated over two years for marketing campaigns to promote SA to the Australian market.

“This is on top of an additional $14 million for international marketing and $15 million for the State Government’s bid funds for conventions and major events."

Mr Bignell said the number of business travellers increased by 6.8 per cent on March 2014.

“South Australia has many great attributes – our vibrant CBD, the incredible wildlife, stunning landscapes and premium food and wine,” he said.

“The State Government is committed to making sporting events – such as AFL at the revamped Adelaide Oval and the upcoming Liverpool FC events - easily accessible to fans.

“We have seen also strong investment interest in Adelaide with four hotels built in the CBD since 2013 — Ibis Adelaide, Mayfair Hotel, Quest King William South and Quest on Franklin, along with four developments announced already this year.”

The National Visitor Survey Results are here: www.tra.gov.au

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