More funding for events in SA to boost the visitor economy across our regions

08 August 2016

Leon Bignell MP
Minister for Tourism

Thirty-two South Australian events and festivals will share in grants totalling more than $390,000* so they can attract more visitors and boost the State’s visitor economy.

The State Government grants are on top of the $70 million in additional tourism funding in the past two State Budgets.

The events and festivals have been funded through the 2016-17 Regional Events and Festivals Program.

The Program provides financial support toward marketing and promotional activities for events and festivals, which boost the visitor economy and strengthen the profile of our regions.


Eight of the successful applicants are receiving sponsorship for the first time. Eleven new multiple-year agreements have been put in place, which help events develop long term plans and increased financial security.

Quotes attributable to Tourism Minister Leon Bignell

Tourism is one of South Australia’s key economic drivers and the State Government works around the clock to support local events and festivals so we can continue to boost the visitor economy.

The South Australian visitor economy is now worth a record $5.73 billion and tourism directly employs 35,700 South Australians.

The State Government’s goal is for tourism to directly employ 41,000 people and to grow the visitor economy to $8 billion by 2020.

From the Kangaroo Island Marathon, to the Fleurieu Folk Festival and the Whyalla Sea Life Festival, there is so much to see and do in our State.

The Regional Events and Festivals Program helps markets these fantastic events, which in turn attracts more visitors and helps create jobs.

Events and festivals sponsored through the 2016-17 Regional Events and Festivals Program:

Kangaroo Island Marathon – Kangaroo Island, 27 August 2016
18 Hours of Melrose – Flinders Ranges and Outback, 2-3 September 2016
Lower Lakes Stockman’s Challenge – Fleurieu Peninsula, 16-18 September 2016
Bay to Birdwood – Adelaide Hills, 25 September 2016
Ceduna Oysterfest – Eyre Peninsula, 30 September-2 October 2016
Coonawarra Cabernet Celebrations – Limestone Coast, 1-31 October 2016
Renmark Rose Festival – Riverland, 14-23 October 2016
Fleurieu Folk Festival – Fleurieu Peninsula, 21-23 October 2016
Riverstock – Riverland, 11-13 November 2016
Handpicked Festival – Fleurieu Peninsula, 12 November 2016
Yankalilla Cruise – Fleurieu Peninsula, 18-20 November 2016
All Steamed Up – Murray River, Lakes and Coorong, 19-20 November 2016
Bay Sheffield – Adelaide, 27-28 December 2016
Crush – Adelaide Hills, 27-29 January 2017
Tunarama – Eyre Peninsula, 25-29 January 2017
Fleurieu Film Festival – Fleurieu Peninsula, 3-4 February 2017
Kangaroo Island Cup Carnival – Kangaroo Island, 16 & 18 February 2017
South Australian Masters Games (Clare) – Clare Valley, 24-27 March 2017
Floatfest – Murray River, Lakes and Coorong, 8-9 April 2017
Blenheim Music and Camping Festival – Clare Valley, 14 April 2017
Barossa Vintage Festival – Barossa, 19-23 April 2017
South Australian Wooden Boat Festival – Fleurieu Peninsula, 22-23 April 2017
Kernewek Lowender – Yorke Peninsula, 15-21 May 2017
Clare Valley Gourmet Weekend – Clare Valley, 19-22 May 2017
The Great Breakaways Marathon – Flinders Ranges and Outback, 27 May 2017
Whyalla Sea Life Festival – Eyre Peninsula, 3-12 June 2017
Melrose Fat Tyre Festival – Flinders Ranges and Outback, 9-12 June 2017
Adelaide Beer & BBQ Festival – Adelaide, July 2017
Winter Reds Weekend – Adelaide Hills, 28-30 July 2017
South Australian Living Artists Festival – across South Australia, 1-31 August 2017
Barossa Gourmet Weekend – Barossa, September 2017
Yorke Peninsula’s Saltwater Classic – Yorke Peninsula, April 2018

*One of the events that received funding through the Regional Events and Festivals Program will no longer be going ahead in 2016. Therefore there are 31 events and festivals from across South Australia that are to share in State Government grants totaling $381,000.

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