$52 million boost for convention business in Adelaide

28 April 2014

Adelaide’s redeveloped Convention Centre is set to benefit from the State Government’s convention bid fund, with six major conferences worth $30 million to the economy already booked.

Touring Stage One of work on the Convention Centre redevelopment today, Tourism Minister Leon Bignell said business visitors spend on average $632 per day as opposed to $179 for a leisure visitor.

“This convention bid fund of $2 million over two years has been a phenomenal success since we announced it in November last year,” he said.

“The Convention Centre bid fund has already attracted six major conferences with more than 7000 delegates locked in.

“In the past six months 52 business events have been confirmed. The right by Adelaide to host these events is worth some $52.3 million for the State and will provide 70,000 bed nights for our hotels.

The events confirmed include:
* Royal Australasian Colleges of Surgeons in 2017 with 2,000 delegates
* Two wine industry conferences to be held in 2016 and 2019 with 3,000 delegates
* An international Health Conference in 2016 with 700 delegates
* 10th Asia Pacific Conference on Clinical Nutrition in 2017 with 700 delegates
* A national Health Conference in 2015 with 800 delegates

“The State Government’s $350 million redevelopment of the Convention Centre, combined with the $535 million upgrade of Adelaide Oval, is cementing Adelaide’s place as a leading destination for conferences and tourists,” Mr Bignell said.

“The new Royal Adelaide Hospital and medical research centre, SAHMRI, will be an added draw card in luring expert conventions to our city.

“Medical conferences are a target market for us, and we’ve already had success in luring some big bookings from this field.”

Three new hotels, the Quest King William South, the Mayfair and Ibis Adelaide will open in 2014 and the $300 million casino development is underway – which includes plans for a luxury hotel.

The separate Major Events Bid Fund which the Labor Government committed to at the recent election will enable the government to bid for and secure a calendar of major events for the State.

Mr Bignell said South Australia will build on its international reputation for successful cultural and sporting festivals.

“Investing in the right events brings in revenue for businesses large and small as well as supporting jobs,” he said.

“Events like the Santos Tour Down Under, Clipsal 500, the Fringe, the Adelaide Festival and WOMADelaide already attract tens of thousands of visitors from interstate and overseas, and generate tens of millions of dollars for the State’s economy.

“We aim to secure our reputation for hosting Australia’s best cultural and sporting events, taking advantage of our great venues such as the redeveloped Convention Centre, the Adelaide Oval, the State Aquatic Centre, and the Entertainment Centre.”

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