Lonely Planet ranks South Australia in Top 5 Regions In The World

26 October 2016

Leon Bignell MP
Minister for Tourism

South Australia has been named one of the five best regions in the world in a major endorsement by internationally-renowned travel guide Lonely Planet.

The publication lists South Australia as one of the top five must-see regions for 2017 and describes the State as a ‘delicious feast suitable to anyone’s taste’.

It is the only Australian destination to be named in the guide’s top three categories and follows Lonely Planet’s endorsement of Adelaide in 2014 when the State’s capital was ranked as one of the Top 10 Cities in the world to visit.

The Kangaroo Island Wilderness Trail is also named in the guide under “Best New Openings”.

To celebrate this prestigious travel award, the State Government is hosting a free Block Party in Adelaide on Friday.

Quotes attributable to Minister for Tourism Leon Bignell
From the State’s Far North to Kangaroo Island and everything in between, South Australia is home to some of the world’s most picturesque scenery, diverse regions and amazing food and wine - and I’m so thrilled we’ve been recognised as one of the best places in the world to visit by the world’s most popular travel book.

This year’s win will be bigger and better and to celebrate, we have Snapchat creating a dedicated story featuring South Australia as a travel destination. From tonight, the Snapchat team will feature South Australia images live for 24 hours, to over 100 million snap chatters around the world.

We know that South Australia is a great place to live and home of some of the nation’s best events and with this major accolade will help thousands more people from interstate and overseas discover what our State has to offer as the list of international airlines adding SA to their routes.

The State Government’s investments in recent years in our vibrant city, our magnificent regions as well as our efforts to attract new major events to South Australia are delivering immediate results.

Tourists contribute almost $6 billion to the South Australian economy each year, with much of that being spent in our State’s regions. Tourism jobs have grown by 4000 in the past two years – that’s a 14 per cent increase – the best jobs growth in Australia.

Just this week, it was another major event joined South Australia’s packed major events calendar when it was announced that Australia’s biggest boxing rivals – Anthony Mundine and Danny Green – will face off for the first time in 10 years at Adelaide Oval next February in front of an expected crowd of more than 37,000 and millions more watching on TV.

Quotes attributable to Lonely Planet Publications Asia Pacific Sales and Marketing Director Chris Zeiher
Its climate may be hot, but South Australia offers the coolest mix of brilliant wine country, abundant produce festivals, stark and stunning tracts of picturesque Aussie Outback and crowd-free beaches that could make even the Bahamas jealous.

The Queen Mary 2 is putting South Australia on her travel list in 2017, choosing to dock not only in its artistic capital, Adelaide, but also taking in the rustic charms of Kangaroo Island.

South Australia is a delicious feast suitable to anyone’s taste.

Background
The State Government has invested $70 million over two years in the State Budget to market South Australia nationally and internationally and to attract major events and conferences.

Lonely Planet is the world’s most trusted travel guide publisher and other regions listed as ‘must see’ in the annual best travel guide include Choquequirao in Peru, Taranaki (New Zealand), The Azores (Portugal) and North Wales (United Kingdom).

The company’s Best of Travel 2017 edition features the top regions, cities and countries to visit around the world, as well as a ‘best of the rest’ section.

When Adelaide was named in Lonely Planet's Best in Travel 2014 - top 10 cities, it generated an estimated Advertising Space Rate equivalent of over $1.98 million in total media coverage, with a potential reach of 31.61 million domestically.

The free celebratory event on Friday night will take place on Peel Street, Gilbert Place and Leigh Street, in Adelaide, from 5pm until 10pm with live music from DJ Shep of Hilltop Hoods fame and Paul Bartlett, who was Sia’s original drummer. Stalls serving the State’s world-famous food and wine will also be on-hand.

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