New figures show a big increase in the number of national visitors coming to South Australia and injecting billions of dollars into the State’s economy.
The latest National Visitor Survey (NVS) results released by the Federal Government puts domestic expenditure in South Australia for the 12 months to March 2014 at $4.48 billion, an increase of 6.9 per cent on the previous 12 months.
The figure is well above the national growth figure of 3.1 per cent.
Including international expenditure, the total amount of money spent by visitors in South Australia during the year to March was $5.22 billion, an increase of 7.2 per cent compared to 12 months earlier.
The NVS results also show domestic visitor nights in South Australia rose by 7 per cent on the previous 12 months to 19.81 million – well above the national increase of 1.2 per cent – while domestic overnight visitor numbers in SA jumped 2.2 percent to 5.26 million.
Tourism Minister Leon Bignell said the South Australian tourism industry punches well above its weight for the State’s economy.
“South Australia continues to gain traction as a world-class tourism destination,” he said.
“Holidaymakers around Australia and the world are increasingly looking for memorable experiences, which South Australia can deliver through our easily accessible regions.
“Visitors are also recognising that Adelaide is changing, and are sensing a new vibrancy which is making Adelaide a bold, innovative and creative city.
Minister Bignell said a range of factors have contributed to South Australia’s tourism growth, including successful national and international marketing campaigns.
“The award-wining Barossa. Be Consumed campaign, the Greater Adelaide campaign and the Through Local Eyes film project, along with our exciting calendar of world-class events and festivals, are convincing more and more interstate visitors to see South Australia for themselves,” he said.
“The South Australian Tourism Plan 2020 is due for release soon, and we will continue to work towards our goal of tourism generating $8 billion a year for the State’s economy.”
The National Visitor Survey Results will be published at http://www.tra.gov.au