International stage for South Australia’s premium wine
20 February 2015
South Australia’s premium wine will feature at a major North American festival during the next few days.
More than 20 South Australian wineries from four wine regions will be represented at the Vancouver International Wine Festival, which opens today.
Agriculture, Food and Fisheries Minister Leon Bignell said the festival offered tremendous opportunities to promote our world-class products.
“South Australia has a well-established reputation for producing magnificent wine in a clean environment, from some of the world’s oldest vines, thanks to our state being free of the vine-destroying pest phylloxera,” Mr Bignell said.
“Building our global reputation is integral here and overseas, contributing to the Government’s economic priority of premium food and wine produced in a clean environment and exported to the world.
“The Vancouver International Wine Festival is Canada’s premier food and wine event and regularly attracts 25,000 visitors. Australia has this year been selected as the theme country, which only happens once every 10 years.
“Resulting wine sales for the theme country historically enjoy a 25% increase so this event is a great platform to build the brand of our South Australian wine.”
The participating South Australian wineries in Vancouver feature in the main exhibition hall promoting the Epicurean Way – a new self-drive touring route from McLaren Vale to Clare Valley via the Adelaide Hills and Barossa.
“Self-drive holidays are one of the fastest growing tourism sectors and promoting these routes puts us in a great position to attract interstate and overseas visitors to South Australia.
“Each of the four wine regions that make up the Epicurean Way has its own identity and history, and we hope that visitors to Vancouver International Wine Festival who sample our wine will be tempted to explore what more South Australia has to offer,” Mr Bignell said.
Minister Leon Bignell
Minister for Agriculture, Food and Fisheries
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