Intercontinental Targa Adelaide kicks off tonight at the Showground

21 August 2013

Thousands of motorsport fans will make their way to the Royal Adelaide Showground tonight to experience the second ever Intercontinental Targa Adelaide night stage.

Tourism Minister Leon Bignell says organisers are expecting large crowds to attend tonight’s opening event.

“With a turnout of 23,000 people last year, we’re expecting another big crowd and an electric atmosphere tonight,” Mr Bignell said.

“Targa Adelaide is another example of a South Australian event that excites people and gets them out and about enjoying what we have to offer.

“Like so many of our events, Targa Adelaide makes the most of our beautiful state by having some of the event held in the regions. The event goes through the Adelaide Hills and the Barossa with some fantastic vantage points to see the excitement from.

“I encourage people to make the most of the event by heading to one of the fantastic vantage points such as Deviation Road winery, 207 Scott Creek Rd, Longwood, which has an event for the duration of the race where people can settle in with some good food and wine and watch the action.”

Mr Bignell said last year’s event contributed $3.6 million to the South Australian economy.

“It’s not a well-known fact that competitors travel to South Australia to do reconnaissance of the race route, often several times before the event,” Mr Bignell said.

“Targa Adelaide has 53 interstate crews, most who come over three times ahead of the race and stay for at least two nights, providing a welcome boost to our tourism operators.

“This equals 318 nights spent in local accommodation before the event even starts.

“A number of tourism operators in the Adelaide Hills have welcomed the off season boost including hotels and wineries.”

Targa Adelaide will finish on Norwood Parade on Sunday where people can get close to the cars and enjoy the entertainment and post-race celebrations from noon to 4pm.

A spectators’ guide is now available for the first time online, which details all the best spots and times to view the action. Please visit the Targa Adelaide website for more information. 

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