Minister Leon Bignell
Minister for Tourism
South Australia will feature in the incredibly popular Chinese reality show Running Man – with filming taking place across the state this week.
More than 200 cast and crew have been filming in Adelaide and the Barossa Valley.
Tourism Minister Leon Bignell said Running Man was first broadcast in 2012 and has gained a viewership of more than 250 million.
In each episode celebrities compete in a series of challenges to win prizes.
“The episode featuring South Australia will air in January next year. It is expected to have the highest viewership so far. This episode has already generated a lot of social media interest,” he said.
“In this year’s State Budget, the State Government committed $35 million to market South Australia internationally and interstate. Of this, $3 million was to raise awareness and demand for South Australia in China.
“It was from this particular funding, we were able to bring Running Man to SA.
“China is an important tourism market. Recent data shows 32,000 Chinese tourists visited our state in the 12 months to June 15. This is a 9.3 per cent increase compared to the previous year.
“We are on track to reach our goal of 57,000 Chinese visitors by 2020, and Running Man provides a huge platform to showcase our state and help us reach this target.
“Chinese visitors are also the highest spending of all our international visitors which means more dollars and jobs in our regions.”
Running Man is produced by Zhejiang Satellite Television (ZISTV).
Chinese celebrities featuring in the Australian episodes include Deng Chao, ‘Angelababy’ (Yeung Wing), Chen He, Li Chen, Wong Cho-lam, Lu Han and Zheng Kai.
The show has been brought to Australia through collaboration between Tourism Australia, Visit Victoria and the South Australia Tourism Commission (SATC) aimed at attracting more Chinese visitors Down Under.