Huge exposure for SA as we celebrate record results

16 March 2016

Minister Leon Bignell
Minister for Tourism

As the nation’s eyes have been firmly focused on South Australia during Mad March, new results show interstate visitors to our state are at an all-time high.

Tourism Minister Leon Bignell said the latest National Visitor Survey results show
2.2 million interstate visitors came to South Australia in the 12 months to December 2015, staying 10.1 million nights.

“The figures – released by the Federal Government – show total tourism expenditure in South Australia reached a record $5.6 billion, up 7.9 per cent on the previous year,” he said.

“This is a result of both national and international expenditure in South Australia and is brilliant news as we work towards our goal of an $8 billion tourism industry by 2020.

“The NVS results show in the 12 months to December 2015, domestic expenditure was up 5 per cent to $4.7 billion. The results also show good growth in key areas including overnight trips and visits.

“South Australia attracted 5.85 million domestic overnight visitors, up 8.6 per cent and above the national growth rate of 6.9 per cent. Intrastate visitation has also improved with a year on year gain of 5.6 per cent, in line with the national growth rate.

“The recent International Visitor Survey results were also outstanding and with both national and international on the rise, it is clear the State Government’s strategy is working. In this year’s Budget we invested $35 million to promote South Australia and secure new major events and conferences in order to create thousands of tourism-related jobs.

“Just last week we had the team from Channel 10’s The Project broadcasting live from Adelaide with an audience of about 3.5 million people ,” Mr Bignell.

“We also had The Today show in Adelaide last week with more than 330,000 viewers from around the nation.

“On the weekend 95,000 people attended WOMADelaide and it was another record breaking year for the Fringe with 600,000 tickets sold – a 12 per cent increase on last year. The Adelaide Festival also broke ticket sale records and we had huge crowds at Clipsal 500 the weekend before with more than 263,500 watching all the action.

“Now we will be turning our attention to the start of the AFL season and the Socceroo’s crucial 2018 FIFA World Cup qualifying game against Tajikistan at the magnificent Adelaide Oval – helping to ensure South Australia keeps experiencing strong year on year growth in both the national and international markets.”

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