Funding boost for regional events and festivals

08 July 2014

Events throughout South Australia have been boosted through a State Government program designed to drive more visitors to the state’s regions.

Twenty-six events and festivals have received support through the South Australian Tourism Commission’s Regional Events and Festivals Program, with funding also provided for a feasibility study in Clare.

Tourism Minister Leon Bignell encouraged South Australians to embrace the events and to spread the word to their friends and relatives.

“We know that events and festivals are often the trigger for locals and visitors from interstate or overseas to head into our beautiful and diverse regions,” he said.

“They inject millions of dollars into local economies, support jobs, boost community pride and often encourage people to see familiar places with new eyes.

“Whether you’re keen to ride a mountain bike through the Flinders Ranges, admire roses in the Riverland, savour Barossa food and wine, or tee off on the Fleurieu Peninsula, you’ll find an event to enjoy.”

The Regional Events and Festivals Program helps events that generate a significant increase in visitation to South Australia and lift the profile of its tourism regions. Support is provided for marketing activities to increase each event’s profile and help generate an increase in tourism activity.

The program includes the Community Events Development Fund, which provides grants of up to $5,000 to smaller, community-based events with the potential to grow into tourism events.

Applications were assessed on their tourism value and relevance to their region’s brand and Destination Action Plan. Government strategic priorities including creating a vibrant city and promoting premium food and wine from our clean environment were also considered as part of the assessment process.

Recipients of funding through the 2014-15 Regional Events and Festivals Program are:
Bay to Birdwood Run ($15,000) – Adelaide Hills – 28 September 2014
Ceduna Oysterfest ($5,000) – Eyre Peninsula – 4-5 October 2014
Coonawarra Cabernet Celebrations ($10,000) – Limestone Coast – 17-19 October 2014
Adelaide Fashion Festival ($15,000) – Adelaide – 17-26 October 2014
Renmark Rose Festival ($5,000) – Riverland – 17-26 October 2014
Barossa Duathlon ($5,000) – Barossa – 14 September 2014
Flinders Ranges Outback Epic Mountain Bike Race ($5,000) – Flinders Ranges & Outback – 1 November 2014
Murray Man ($15,000) – Riverland – 9 November 2014
Gorgeous Festival ($5,000) – Fleurieu Peninsula – 28-29 November 2014
Bay Sheffield ($10,000) – Adelaide – 27-28 December 2014
Coober Pedy Centenary ($15,000) – Flinders Ranges & Outback – throughout 2015
Sounds by the River ($15,000) – Murray River, Lakes & Coorong – 17 January 2015
Kangaroo Island Good Food & Wine Gourmet Gallop ($5,000) – Kangaroo Island – 24 January 2015
Tunarama Festival ($15,000) – Eyre Peninsula – 23-26 January 2015
Crush ($15,000) – Adelaide Hills – 24-25 January 2015
SA Wooden Boat Festival ($15,000) – Fleurieu Peninsula – 21-22 February 2015
Fork and Cork ($5,000) – Limestone Coast – 28 February 2015
Barossa Vintage Festival ($20,000) – Barossa – 15-19 April 2015
Fleurieu Peninsula Golf Championships ($10,000) – Fleurieu Peninsula – 7-10 April 2015 and April 2016
Kangaroo Island FEASTival ($40,000) – Kangaroo Island – 2015
Floatfest ($5,000) – Murray River, Lakes & Coorong – 2-3 May 2015
Kernewek Lowender ($15,000) – Yorke Peninsula – 18-24 May 2015
Clare Valley Gourmet Weekend ($15,000) – Clare Valley – May 2015
Melrose Fat Tyre Festival ($15,000) – Flinders Ranges & Outback – 5-8 June 2015
Winter Reds Cellar Door Wine Festival ($5,000) – Adelaide Hills – July 2015
South Australian Living Artists Festival ($15,000) – Adelaide and regions – August 2015
Clare Valley Cruise ($1,000) – Clare Valley – feasibility study

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