From the CE's Desk

South Australian Tourism Commission Chief Executive Rodney Harrex recaps the second quarter of 2016. View the video below.

Thank you for watching Rodney’s Quarterly Update which covered:

  • International and domestic visitor statistics
  • Qatar Airways launch
  • A successful cruise ship season
  • Events such as Tasting Australia and dates announced for the Adelaide Fashion Festival and the Bridgestone World Solar Challenge.
  • The results for the 2016 Santos Tour Down Under and the Clipsal 500 Adelaide
  • Premier’s Trade Mission to China
  • Domestic marketing activities such as the Today Show, Sunrise and Hit107
  • International marketing activity like National Geographic and several consumer direct campaigns
  • Tourism Australia Aquatic and Coastal campaign
  • Australian Tourism Exchange
  • SATIC conference
  • SATC’s Tourism Champions initiative
In addition to these key activities, the SATC has also been working the highlights below in the last quarter.

2017 ISPS Handa Women’s Australian Open dates announced
After a highly successful 2016 event at the Grange Golf Club which attracted 31,000 spectators over the four days and injected $6.5 million into the visitor economy, plans are underway for the 2017 Women’s Australian Open Golf tournament which will be held at the Royal Adelaide Golf Club from 16-19 February.

China Ready Activity
To the year ending March 2016 South Australia welcomed 34,000 visits from China, up 2.4 per cent. Projections show that if we take full advantage of the opportunity presented, we could see an estimated 57,000 Chinese visitors by 2020 with expenditure in South Australia of $450 million. With the Chinese market rapidly growing, our tourism industry needs to be ready to welcome the influx of visitors to our state. To ensure we are prepared, the SATC is working through a range of China Ready workshops to ensure the industry is ready to embrace and maximise the predicted increase.

International marketing
We’ve recently had six digital bloggers from France visit SA to capture and post content of the Flinders Ranges and Outback, Adelaide and Kangaroo Island to their large followings across social media. The six bloggers collectively have a total of over 90,000 fans on Facebook and over 1.4 million followers on Instagram. During their visit they experienced our state’s abundant nature, wildlife and outback experiences which are highly appealing to the French traveller.

KI Wilderness Trail
Bookings for the Kangaroo Island Wilderness trail are now open. The trail will open on 1 October 2016 and is a world-class, 66km, 5-day walking experience. The Kangaroo Island Wilderness Trail is predicted to directly contribute $1.8 million in total visitor expenditure by 2020. In addition, related expenditure will contribute an additional $4.4 million by 2020 and support 46 new jobs on Kangaroo Island. For more information on the trail click here.
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