From the CE's Desk

The 2016-17 State Budget has been announced and includes a major funding package to continue to grow South Australia’s visitor economy. $35 million over two years has been allocated to promote South Australia to domestic and key international markets, secure new major events and conferences, with the ambition and potential to create thousands of jobs across the visitor economy.

The $35 million package includes:

  • $14 million on growing tourism marketing opportunities in China, India, and South East Asia as well as traditional markets of the United Kingdom, Europe, the United States and New Zealand.
  • $6 million on marketing campaigns to promote Adelaide and regional tourism experiences to the Australian market.
  • $15 million for the State Government’s bid fund, with $5 million allocated to secure conventions and $10 million to secure new leisure events.

This funding allocation is in addition to the funding boost tourism received in the 2015-16 State Budget - $35 million over two years.

The additional funding received in the last budget has allowed the South Australian Tourism Commission (SATC) to promote South Australia in all key international and domestic markets as well as attract major events and conferences to the State. The infographic below outlines the key outcomes and achievements resulting from the 2015-16 funding.

The visitor economy in South Australia has seen record growth in visitors and expenditure with our visitor economy now worth a record $5.73 billion steadily moving us closer to the target of $8b by 2020. Tourism is vital to the South Australian economy and we look forward to continuing to work with you to grow the South Australian visitor economy.

2015-16 Report Card 2015-16 Report Card

The Additional Tourism Funding Impact 2015/16 Report Card infographic highlights key outcomes and achievements resulting from the first year of the 2015-16 funding. Click here to view the infographic.
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