Chefs, business owners and musicians of Adelaide’s East End feature in a new short film aimed at promoting the city as the food and wine capital of Australia.
Dirty Apron is the 32nd film to be produced as part of the Through Local Eyes project, a digital film campaign run by the South Australian Government.
Tourism Minister Leon Bignell said the latest film would be promoted on YouTube, southaustralia.com and social media, and is expected to attract more than 100,000 views during the next 12 months.
“South Australia produces food and fine of the highest quality. We want the world to know just how good our premium produce is. We also want to promote the unforgettable dining and entertainment visitors will experience when they travel to our State,” Mr Bignell said.
“This film builds on the Barossa. Be Consumed and Restaurant Australia campaigns to capture consumers seeking more authentic and immersive culinary experiences.”
The Through Local Eyes project has attracted 1.6 million views since it was launched almost two years ago. Local film makers are commissioned to showcase what they love about South Australia.
Previous films have featured the Adelaide Central Market, WOMADelaide, Ebenezer Place, small bars, the Fleurieu Peninsula, family attractions, and Fork on the Road.
Dirty Apron is narrated by the high-profile chef and owner of Africola, Duncan Welgemoed, who takes viewers on a tour of the restaurants, wine bars and cafes of Adelaide’s East End.
Duncan was born in South Africa and moved to the UK when he was 17, where he learnt his trade and worked under celebrity chefs Heston Blumenthal and Gordon Ramsay.
In the film, the 2013 South Australian Chef of the Year learns how traditional raclette cheese is made at Hey Jupiter, eats a kangaroo hotdog with Orana and Street ADL owner Jock Zonfrillo and enjoys a rooftop soiree at Botanic Bar.
Duncan calls his new home “one of the most dynamic parts of Australia”.
“Some of the best produce in the world is in South Australia and some of the best winemakers in the world are in South Australia,” he says in the film. “I wouldn’t want to be anywhere else.”
View the film on YouTube