The new commercial is part of the South Australian Tourism Commission (SATC)’s recently launched Best Backyard (phase two) campaign, through which the SATC is marketing each region within one intrastate campaign for the first time.
Developed by kwp! Advertising the commercial was ‘street cast’, with the agency approaching two local university students in Rundle Mall to appear in the campaign.
Adelaide band The Salvadors add to the local talent with their indie/pop song ‘Eliza Jane’ the soundtrack to the commercial.
Director of Marketing and Communications at the SATC, David O’Loughlin, said the campaign was about real people having real experiences right here in their own backyard.
“We cast real people for this commercial rather than paid actors and it’s refreshing to see the excitement shine through the camera as the girls discover the exhilaration and adventure of the Eyre Peninsula,” said David.
“The advertisement showcases activities like shark cage diving and four wheel driving, which are a little on the scary side for most, but undoubtedly a whole lot of fun."
“The Eyre Peninsula is Australia’s ‘seafood frontier’ offering world class tuna, oysters, prawns, whiting and abalone. From small coastal towns like Streaky Bay and Elliston just waiting to be explored to an abundance of aquatic adventures, it’s a holiday destination that will bring the senses to life.”
Phase two of the Best Backyard campaign builds upon the highly successful first phase, launched last year, which resulted a 25% per cent increase in South Australians recommending a holiday in SA to interstate friends and relatives at the height of the campaign and has driven a significant increase in state pride.
The new Eyre Peninsula television commercial will air until early December and will also be featured online at Adelaide Now.
The new campaign supports the Eyre Peninsula regional Destination Action Plan launched earlier this year which was, designed to boost visitation to the Eyre Peninsula region.
Public Relations Unit
Telephone +61 8 8463 4500
or email PRPublications@tourism.sa.com