New figures released this morning show the number of interstate visitor nights spent in South Australia has jumped by almost 12 per cent during the past year.
The National Visitor Survey statistics also show interstate visitors are spending more money while they’re here, with expenditure rising 4.5 per cent to $4.49 billion in the 12 months to June, well above the national average.
The total amount of money spent by all visitors to South Australia – including from overseas – increased by 4.7 per cent to $5.22 billion during the past 12 months.
Tourism Minister Leon Bignell said the 11.9 per cent increase in interstate visitor nights is a concrete sign the State Government’s investment in the Adelaide Oval, and award-wining marketing campaigns like Barossa. Be Consumed are paying off.
“The current data ends in June, just half way through the football season, and I’m very hopeful the next set of National Visitor Survey numbers will show even more people are travelling from interstate to visit Adelaide and our regions,” he said.
“The recent discussions I’ve had with city hoteliers indicate they’ve had fantastic weekend bookings throughout the winter.”
The National Visitor Survey results follow last week’s data from Tourism Research Australia showing record numbers of international visitors coming to South Australia – 386,000 in the 12 months to June, an increase of 7.1 per cent on the previous year.
Minister Bignell said the South Australian tourism industry continues to break new ground as a must-see destination for national visitors.
“Travel trends show holiday makers want to enjoy a range of memorable experiences in the one holiday,” he said.
“South Australia offers stunning beaches, award-winning food and wine, world-class festivals, native wildlife and outback landscapes – all readily accessible to interstate visitors.”
“Engaging visitors to explore all South Australia has to offer is important to our industry and our economy, and so our marketing campaigns focus on capitalising on the uniqueness of each region and showcasing the experiences you can’t have anywhere else.
“The South Australian Tourism Plan 2020 has been released, with the State Government committed to increasing the annual value of our tourism industry from the current $5.2 billion to $8 billion by 2020.”
The National Visitor Survey Results are published at: www.tra.gov.au