Designers of next generation kick off Adelaide Fashion Festival

22 October 2015

Premier Jay Weatherill

The 2015 Adelaide Fashion Festival presented by Mercedes-Benz Adelaide begins today,
kick-starting four days of high-end fashion, design, food, wine and entertainment like never
before seen in Adelaide.

To mark the Festival’s commencement, Premier Jay Weatherill has presented the inaugural
Premier’s Design Award to young designer Sophia McMahon at today’s sold out Ready to
Wear runway event, showcasing some of Adelaide’s best young designers.

“Whilst the competition was tough, Sophia stood out amongst her peers due to her dedication,
passion and well rounded skills in design, pattern and garment development,” Mr Weatherill

“Sophia will now undertake a 12 month mentoring program, exposing her to many aspects of
the fashion industry from sourcing textiles, manufacturing, planning, marketing and public

“Sophia, who was mentored by Liza Emanuele during the competition, is working towards
having her own label, so hopefully this award will give her design career a boost.”

The Premier’s Design Award has been introduced for the first time as part of the 2015 Festival
as an opportunity for final year TAFE SA fashion students.

Five students were shortlisted to work with five industry mentors, which included Sally
Phillips, Liza Emanuele, Paul Vasileff of Paolo Sebastian, Chris Kontos of TY-LR and Tiff

Highlights of this week’s Adelaide Fashion Festival include:

  • Alexis George presenting Lexi Runway: Friday 23 October @ 6.30 pm, Hindmarsh Square Runway - This collection embodies the essence synonymous with bridal and haute couture label Alexis George as LEXI showcases a strong Ready to Wear line by this iconic fashion family.
  • Australian Fashion Labels BKNR Runway: Friday 23 October @ 8.30 pm, Hindmarsh Square Runway - Showcasing Australian Fashion Labels brands The Fifth Label, Finders Keepers, Keepsake and C/MEO COLLECTIVE.
  • Couture Culture: Saturday 24 October 2015 @ 2.00 pm, Hindmarsh Square Runway - Showcasing South Australia’s couture and bridal designers, featuring Jamie Sortino, couture+love+madness, Suzana Lucci, Greta Kate, Caleche and Elizabeth V.
  • Paolo Sebastian 2016 Autumn/Winter Couture Collection: Sunday 25 October @ 6.00 pm and 8.00 pm Hindmarsh Square Runway - The international launch of the collection will be a night of celebration.

The first runway events in Hindmarsh Square start this evening with the Sally Phillips
runway at 6.30 pm followed by the Liza Emanuele runway at 8.30 pm.

“This is a great new addition to Adelaide’s spring events calendar and we hope it will help
Adelaide designers launch onto the international stage.”

The Adelaide Fashion Festival runs from October 22 to 25.

Visit to secure your tickets and for all the event

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