Credit Unions continue Pageant sponsorship

11 July 2016

Leon Bignell MP
Minister for Tourism

The People’s Choice Credit Union, Beyond Bank, Credit Union SA and Police Credit Union will extend their naming rights sponsorship of the Credit Union Christmas Pageant for the next three years.

Plans are underway and on track for the 2016 Credit Union Christmas Pageant which will be held on Saturday 12 November.

More than 500 credit union staff, family and friends will be involved in this year’s event.

In 2015 the parade was parade was watched by about 477,701 people - with 340,000 at the event and 137,701 watching the live broadcast.

The Credit Union Christmas Pageant is the biggest parade of its kind in the world.

The State Government, through the South Australian Tourism Commission and Events South Australia, has owned and managed the Credit Union Christmas Pageant since 1995. The credit unions have been naming rights sponsors since 1996.

Quotes attributable to Minister for Tourism Leon Bignell
The Pageant is a fantastic South Australian tradition which heralds the start of Christmas.

Each year it is a huge success and this would not be possible without the partnership of the credit unions for the past 20 years. Their partnership with the State Government has ensured the delivery of the Pageant to the people of South Australia and an audience of more than 470,000 people.

The State Government looks forward to continuing working with the credit unions to deliver this magical event, which makes so many children happy and the biggest parade of its kind in the world.

Quotes attributable to Robert Keogh, Chair, Credit Union Pageant Company
The credit unions believe strongly that the Christmas Pageant is a unique opportunity to give back to the community that supports us each and every day. The credit unions’ continuing commitment to the Pageant is a reflection of their longstanding and unwavering support of community initiatives. The credit unions have enjoyed bringing this event to the people of South Australia, and are looking forward to another three years of collaboration.

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