Countdown is on - 2016 Tasting Australia
05 May 2015
Minister Leon Bignell
Minister for Tourism
As the 12 month countdown to Tasting Australia begins, the event’s two creative directors are playing a key role in promoting the state’s iconic touring route.
Tourism Minister Leon Bignell said Paul Henry and Simon Bryant will tonight kick-start a three day promotion of the Epicurean Way – from McLaren Vale to Clare - to local and interstate media.
Paul Henry and Simon Bryant are both also Premium Food from Our Clean Environment Ambassadors.
“This week marks the 12 month countdown to Tasting Australia – the state’s premier food and wine festival, so it is very fitting the State Government and Brand SA are hosting this event,” Mr Bignell said.
“Tasting Australia goes far beyond the city. It celebrates the people and the produce that define our state and South Australia's reputation for great food and wine is epitomised in the Epicurean Way.
“This touring route is dedicated to the State's food and wine experiences along a path from McLaren Vale via the Adelaide Hills, the Barossa and the Clare Valley.”
During the next three days guests will have a beachside breakfast with winemakers at Port Willunga. They will visit Woodside Cheese and artisan coffee roasters, Villiere Coffee, in the Adelaide Hills.
They will also visit Yalumba Wines, Seppeltsfield Winery, Kaiserstuhl Conversation Park, Hentley Farm, Sevenhill Cellars and Skillogalee.
“The self-drive holiday market is one of the fastest growing tourism sectors. About 80 percent of the four million domestic overnight leisure trips in SA last year involved visitors using private, rented, hire vehicles, campervans and motorhomes.
“The Epicurean Way and Tasting Australia are both extremely important in promoting South Australia’s premium food and wine message.
“From next year, Tasting Australia will be an annual event and I am looking forward to launching the full program later this year for 2016.”
For more information visit the Tasting Australia website.
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