Leon Bignell MP
Minister for Tourism
The Clipsal 500 Adelaide continues to be the most successful V8 supercar race in Australia, with this year’s event recording its highest economic impact of $65.6 million.
Data released today shows the event resulted in 72,234 visitor bed nights – one of the highest on record – despite extreme weather.
For the first time the race was promoted by the State Government through marketing campaigns in New Zealand where there is huge interest from motor racing fans who follow the series.
The 2016 attendance figure was 263,500 - with more than 13,500 people travelling from interstate. We also recorded the second highest Thursday attendance of 44,100.
The event was broadcast to an audience of nearly 300 million people – with an estimated media value of more than $179.5 million internationally – up on the 2015 media value of $167 million.
The 2016 Clipsal 500 Adelaide is held in Mad March, round one of the 2016 V8 supercar calendar. Adelaide’s own Nick Percat won Sunday’s race in extreme wet weather, while on Saturday Jamie Whincup took out Race One and James Courtney won Race Two.
Held in Adelaide for the past 17 years, the event isn’t just for V8 fans, with a variety of entertainment for people of all ages on offer. Popular new attractions included the Enduro X, “Cars of the Screen”, a new Classic Holden and Ford display and the vibrant Concert Green area. The popular Stadium Super Trucks, introduced in South Australia last year, returned for 2016.
The popular schools program was also a success, with nearly 3000 students and teachers from a record 56 schools participating in the Clipsal 500 Schools Pit Stop Path program.
New super-screens were installed and all grandstands were upgraded for this year’s event, with 62 per cent of grandstand seats sold by last July, and more than 95 per cent sold by the end of the event. Clipsal by Schneider Electric are naming rights sponsor for the event and have been for the past 16 years. For more information visit www.clipsal500.com.au
Quotes attributable to Tourism Minister Leon Bignell
The State Government is committed to growing the visitor economy and these figures vindicate the increased effort we put into the 2016 Clipsal 500.
This year’s race injected more than $65 million to our economy, helping towards our goal of growing tourism spending in South Australia to $8 billion a year by 2020.
The national and international exposure the event generates for our state is huge. It gives a huge shot in the arm to our hotels, restaurants, local attractions and regions.
The Clipsal 500 Adelaide is Australia’s largest ticketed domestic motor sport event and the State Government is proud to have secured the event for a further five years until 2021.
V8 Supercars is the number one motorsport category in Australia and the event continues to be the nation’s most significant V8 event.
Quotes attributable to Australian Hotels Association CEO Ian Horne
The Clipsal 500 Adelaide remains the single most important event on the South Australian calendar that fills the major hotels and accommodation providers.
Adelaide CBD properties can expect record results over the Clipsal weekend.