Best of the best – SA awarded Best Event State for the second year in a row

22 September 2016

Leon Bignell MP
Minister for Tourism

South Australia has triumphed at the Australian Events Awards - taking out the prestigious title of Best Event State or Territory for the second year in a row.

The Award – which was accepted by Tourism Minister Leon Bignell - is for the jurisdiction where the largest number of high quality events have occurred.

The Santos Tour Down Under was named the Best Sporting Event at the ceremony, which was held on the Sunshine Coast last night.

The Botanic Gardens Restaurant Adelaide won for Best Product or Service and Shane International Events and Entertainment took out the award for Best Achievement in Entertainment for its work on The Magical Gift of Mother Earth at the 2015 Royal Adelaide Show.

Quotes attributable to Minister for Tourism Leon Bignell
It has been a huge week for tourism in South Australia - not only have we been recognised for the second year in a row for being the Best Event State in the nation – but new data shows we are attracting a record number of interstate and international visitors who are boosting the State’s visitor economy to $5.95 billion.

The State Government has invested an additional $70 million into the tourism portfolio to market South Australia nationally and internationally and attract more major events and conferences. We are definitely on target to reach our goal of an $8 billion visitor economy by 2020.

We have some incredible events in South Australia – from Tasting Australia, Clipsal 500 Adelaide, Santos Tour Down Under, WOMADelaide, Fringe Festival, Adelaide Festival, AFL, cricket and massive concerts at Adelaide Oval and the hundreds of business events at the Convention Centre.

It is also fantastic to see the Santos Tour Down Under continuing to gain the recognition it rightfully deserves. The 2016 event attracted 795,000 spectators and pumped a record $49.6 million into the State’s visitor economy.

Next year’s TDU will be even bigger and better and has attracted elite cyclists from across the globe – including cycling superstar and UCI World Road Champion Peter Sagan.

I would like to thank every single person who works so hard to ensure all of the State’s events are a success – from the organisers, the people behind the scenes and volunteers who dedicate their time and to all those who attend our fantastic events.

Quotes attributable to Santos Tour Down Under Race Director, Mike Turtur
The Santos Tour Down Under has grown from strength to strength since its inception in 1999 and we are proud of what the event has achieved to date and will continue to deliver.

It is always nice for the Events South Australia team (those behind the scenes managing the event) to be recognised by the industry with such awards, for the results the event generates and the lasting impression it creates for the cycling fans or those experiencing the destination.

We the recent announcement that UCI World Road Champion, Peter Sagan, one of the most popular cyclists on the WorldTour, will take to the start line for the 2017 event, we are all looking forward to another amazing edition of the race next year.

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