South Australians are being encouraged to holiday at home and support the state’s regional areas this summer, with a range of tourism experiences to suit all levels of adventure.
Minister for Tourism Leon Bignell urged everyone to consider visiting one of the state’s 11 tourism regions during the holiday break.
“In South Australia we really are spoilt for choice when it comes to amazing tourism destinations, and most of them are right on our doorstep,” Mr Bignell said.
“For families looking for an exciting adventure, you can go swimming with tuna in Port Lincoln, get up close and personal with wildlife on Kangaroo Island, or go four-wheel driving on the rugged terrain of the Flinders Ranges and Outback.
“There are also some-award winning animal farms – Hahndorf Farm Barn and Narnu Farm – which the kids will love.
“If you prefer something a bit more laid back, why not jump on a bike and ride along the Riesling Trail in the Clare Valley, visit acclaimed Barossa restaurant Hentley Farm, go wine tasting in McLaren Vale, or paddle a canoe along the Murray River.
“For those who are on a budget, there are plenty of things to do such as camping under the stars or spending some time down at Aldinga Beach – recently voted best metropolitan beach in a News Limited survey – and have a game of beach cricket and a barbecue.
“No matter what you enjoy, or what your budget, there is something for everyone.”
Figures recently released by the Federal Government show the growing popularity of regional South Australia as a holiday destination, with domestic trips to the regional areas rising by almost 6 percent on the previous year.
Further to this, a total of 3.36 million trips were made to regional SA in the previous year, with 63.3 percent of all domestic visits the state including a trip to one of the regions.
Visitor expenditure in regional SA made up almost 50 percent – or $2.09 billion – of the state’s domestic tourism expenditure.
Mr Bignell said the State Government’s Best Backyard marketing campaign, which has just entered its third phase, was showing South Australians they don’t need to travel interstate to get away.
“The Best Backyard campaign has been running for almost two years now and has been inspiring people to get out and explore the incredible experiences we have right here in South Australia.
“On top of this, regional areas such as Kangaroo Island, the Flinders Ranges and Carrickalinga Beach on the Fleurieu Peninsula were recently listed as must see tourism destinations in Lonely Planet’s new Australia guide.
“It shows the world is really starting to consider SA as a diverse and vibrant tourism destination and this is something we, as South Australians, should be incredibly proud of.”
Best Backyard commercials promoting the Flinders Ranges and Outback, Murray, Lakes and Coorong, and the Riverland will air on TV early next year. The Fleurieu Peninsula and Clare Valley will follow soon after.
The campaign will also continue to focus on areas that have already been promoted via TV, radio and print including the Limestone Coast, the Adelaide Hills, Barossa, Eyre Peninsula, Yorke Peninsula, and Kangaroo Island.