Acclaimed US farmer heads to McLaren Vale

03 May 2014

Joel Salatin, the man dubbed ‘The World’s Most Innovative Farmer’ by TIME Magazine, is bringing his expertise to South Australian farmers, food producers, and other regional stakeholders for an interactive workshop this weekend.

Minister for Agriculture, Food and Fisheries, Leon Bignell, will attend today’s three hour workshop at McLaren Vale, which is proudly sponsored by Primary Industries and Regions South Australia as part of Tasting Australia.

“We have sponsored today’s workshop so that members of the food, wine and agriculture industries from across South Australia, as well as regional representatives, can hear directly from Joel Salatin about how his farm, Polyface, has overcome challenges similar to those many of them might face,” Mr Bignell said.

“The South Australian Government’s support of this significant opportunity for our producers is an example of how the Premium Food and Wine from our Clean Environment strategic priority is supporting our agribusinesses.

“They will hear directly from Joel about topics not usually associated with traditional farming and which local producers may find daunting or challenging.

“Joel has been called America’s most influential agriculturist, and is the world’s leading advocate for local food systems.

“He and his son Daniel are considered two of the best farmers in the world, and their message of regenerative and innovative farming practices are a great fit for our State.

“Joel will share his experiences and advice in taking control of the long-term success of farming enterprise, including succession planning, production, distribution and marketing.

“Today’s workshop has been designed to be highly interactive and provides participants with the opportunity to draw on Joel’s experiences and insights on how they could possibly look at their businesses, or businesses in their region, differently.

“Participants should find today’s workshop eye opening and thought provoking, and are encouraged to share their experiences with Joel and the rest of the group so that everyone gains as much as possible from this opportunity.”

TIME named Joel the ‘World’s Most Innovative Farmer’ and the New York Times dubbed him ‘High Priest of the Pasture’.

Four generations of Salatins manage Polyface Farms in the Shenandoah Valley, Virginia USA.
This 22ha powerhouse of grassfed production supplies over 5000 families directly, plus more than 10 retail outlets and 50 restaurants, all within a three hour drive of the farm.

The farm employs more than 20 people with a turnover of more than $2 million annually.

During his visit to SA, Mr Salatin has visited the Clare Valley and Adelaide Hills as part of Tasting Australia, presented by Thomas Foods. The eight day festival concludes on Sunday.

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