‘A World of Magic and Wonder’ at this year’s Credit Union Christmas Pageant

06 October 2016

Christmas has come early with the official launch of the Credit Union Christmas Pageant today.

Two new floats were revealed, the Nutcracker Christmas Ballet and the new and improved Stardust Castle.

The 2015 parade attracted 340,000 spectators as they lined the streets to watch the event.

The Credit Union Christmas Pageant is and is regarded as one of the world’s greatest parades and this year’s theme is ‘A World of Magic and Wonder’.


The Credit Union Christmas Pageant is owned and managed by the South Australian Tourism Commission on behalf of the South Australian Government and is sponsored by People’s Choice Credit Union, Beyond Bank Australia, Credit Union SA and Police Credit Union.

The pageant will take place at 9:30am, Saturday 12 November. For more information visit www.cupageant.com.au

Quotes attributable to Minister for Volunteers Zoe Bettison

For 84 years it has been tradition for children and adults to line the streets of Adelaide to officially start the Christmas season with the Credit Union Christmas Pageant.

More than 320,000 people expected to watch as the pageant makes its way through the streets of Adelaide.

This year marks the 21 years of event sponsorship with the credit unions and we look forward to delivering another successful event.

Quotes attributable to Credit Union Christmas Pageant Creative Director Brian Gilbertson

This year we invite everyone to step into a world of magic and wonder, where tales of magical characters and adventure become the everyday, where surprises and the celebration of Christmas accompany you every step you take - this is the Credit Union Christmas Pageant.

Everyone is encouraged to unwrap the magic of the Credit Union Christmas Pageant and look out for this year’s new floats revealed today Stardust Castle and Nutcracker Christmas Ballet which are sure to become crowd favourites.

Quotes attributable to Credit Union Pageant Company Chair Robert Keogh

The Credit Union Christmas Pageant is more than just a one day event for us; it continues to be an ongoing commitment by the more than 800 people who work or are associated with the credit unions.

We look forward to seeing the happy expressions on everyone’s face on Pageant day.

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