The South Australian Tourism Commission (SATC) Public Relations and Publicity team works with the media to promote South Australia as a tourism destination.

The team are the first point of contact for media enquiries. They regularly issue media releases announcing tourism developments and news, and also publish two regular e-newsletters: SA Stories and Tourism News, which are both available online.

The SATC also run a program of media familiarisations for both Australian and international media. Known as famils, they provide opportunities for supported travel in return for publicity promoting South Australia. Members of the media who would like to register their interest for this program are encouraged to contact the relevant Public Relations contact. A list of these contacts is available on the Public Relations Contacts page.

Consumer Newsletter

Discover South Australia’s regions, legendary landscapes, eat streets, small bar scene, events and festivals in our fortnightly newsletter.

Media Gallery

The Media Gallery houses photographic images and video footage available to media for use in promoting tourism in South Australia.


Click here for the latest news from the SATC, including information about upcoming events, developments and campaigns.

Public Relations Contacts

The SATC have Public Relations representatives in Australia and other regions around the world, such as the UK, America and Asia. See our full list of Australian and international contacts.

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