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MarketingMarketing South Australia, bigger, better and with more impact is key to reaching the industry’s $6.3 billion goal by 2014. 
>> Watch the Marketing strategy video Marketing progress through June 2010See how the South Australian Tourism industry has been tracking toward the $6.3 billion goal, with a particular focus on wins in the SATC Marketing and Sales activities. >> Watch the Marketing progress through June 2010 video Target AudienceSATC targets the “Experience Seeker” both domestically and abroad. Learn about our domestic Experience Seekers, “Greg and Helen”, their behaviors, media habits, and how to reach them. 
>> View a portrait of “Greg & Helen” Message StrategyWhat our target audience will think about South Australia is a sum of all the messages they receive, across all areas of communications - ads, editorial, websites, publications, and the way our tourism industry behaves. Not only is that what we talk about, but how we talk about it. SATC's Message Strategy provides focus on the way we communicate, and the tone of our communications.
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