Understanding China

It is essential we understand the current Chinese visitor, as well as the likely changes in travel patterns that are to occur over the next five years and look at ways to prepare and deliver the expectations of the market. The South Australian Tourism Commission, in partnership with Fastrak Asian Solutions, has produced a report and developed a series of accompanying service delivery guidelines and fact sheets to assist our industry partners in preparing South Australia to meet the expectations and grow visitation from one of the fastest growing markets - China.

Understanding WeChat and UnionPay Workshop

We hosted a complimentary Understanding WeChat and UnionPay workshop aimed at introducing the industry to WeChat and providing helpful information on how the tourism industry can get involved. Videos of each presentation at the workshop are available to view below. 

Get involved with WeChat

How To Be Involved on WeChat
If you are not already featured on SATC’s WeChat account and feel your product is appropriate and ready for the China market, submit your content by downloading this form and email to Georgina.Woskett@sa.gov.au. Please ensure all mandatory fields are completed.

Download the SATC WeChat QR Code
SATC encourage our operators to use the State’s WeChat QR code on all marketing collateral. Whether it’s on your website, email signature, brochure or the side of your tour bus, the more people visiting SATC’s WeChat platform the better for tourism. Download the QR code here.

Op Ed Get Ready for China

Our Chief Executive, Rodney Harrex, has written an opinion piece on the opportunity the Chinese market brings to South Australia, posing the $450 million question – are we ready for China? Read the piece here. 

Get Ready for China

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