Industry Events

The South Australian Tourism Commission (SATC) participates in, and coordinates a number of domestic and international industry events and trade shows.

Bunyeroo Valley, Flinders Ranges and Outback Bunyeroo Valley, Flinders Ranges and Outback

Here you will find information relating to upcoming industry events, either organised by SATC or external organisations that may be of interest to the tourism industry in South Australia.

Events and Festival Industry Workshop

The Events and Festivals Industry Workshop is an initiative of Events South Australia. It aims to provide a forum for the South Australian events industry to network, share information and workshop topics that affect all events and hear from industry leaders.

Workshops will be held in each of South Australia’s tourism regions. The next workshop will be in the Flinders Ranges. Details are being finalised and will be announced here shortly.

For more information, contact the Events South Australia team at   

SATC Regional Workshops

The SATC often runs regional workshops which involve various units of the SATC such as Marketing, International, PR, Events, Destination Development and Strategy and Insights. Each of these workshops will be tailored to suit the region, including topics which will be of most interest and use to the operators.

There is no cost to attend these workshops. Dates and details for further regional workshops will be announced here as they become available. Please check back for details.

Diary dates for future SATC trade events:

South Australia – Uncorked! 

This one day workshop is an opportunity for South Australian operators to meet with invited travel trade (inbound tour operators, domestic wholesalers and online travel agents). The event will be held on Thursday 1 September 2016. Registrations for the event will open in July 2016. 

For further information, please email Belinda Barton at

2017 New Zealand Roadshow

The tentative dates for the next New Zealand Roadshow are 23 to 30 March 2017. Run annually by the SATC, the roadshow targets consumers direct and travel trade. Previous New Zealand roadshows have attracted up to 1,000 consumers interested in travelling to Adelaide and South Australia. While this is predominantly a consumer roadshow, retail travel agents are also invited to attend the events to upskill on the destination. A special product managers' training session is held to give you the opportunity to speak directly with wholesalers in a series of 10 minute appointments.

For further information, please email Belinda Barton at or Stacey Kerr at


The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event. It brings together Australia’s tourism industry in a forum to showcase their products directly to tourism wholesalers and retailers from around the world, through a combination of scheduled business appointments and networking events. ATE17 will be held in Sydney from 14 to 18 May 2017. Applications for sellers will open in September/October this year.

For further information, please email Belinda Barton at




Trade show financial support for tourism operators

SATC maintains a dedicated team in Adelaide which helps to coordinate South Australian industry representation at trade and consumer shows throughout the world. Financial support is often available to South Australia based operators in the form of a subsidy. For more information, please read the trade show subsidy guidelines.

Tourism Australia's Industry Events Calendar

Tourism Australia has developed a one-stop resource of trade activities centred on the promotion of Australia. This calendar includes activities hosted by Tourism Australia, all State and Territory Tourism Organisations and the Australia Tourism Export Council as well as other industry bodies.

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