Events South Australia News

The latest from Events South Australia

Australian Swimming Championships Australian Swimming Championships
World-class swimming returns to Adelaide

Adelaide has been confirmed as host of the Australian Swimming Championships in 2016. The championships – to be held at the state-of-the-art South Australian Aquatic and Leisure Centre – will be the selection trials for the 2016 Olympic Games in Rio. Swimming Australia awarded Adelaide this event as a result of a successful bid from Events South Australia, with three other major events also secured. These are the 2016 Australian Age Swimming Championships, the 2017 Australian Short Course Swimming Championships and the 2017 Australian Open Water Swimming Championships. Together they’ll inject millions of dollars into the South Australian economy and bring thousands of people to the state. Click here for the full media release.

Santos TDU Santos Tour Down Under
Tour tackling new routes

The 2015 Santos Tour Down Under was launched in July and preparations are well under way for the event’s 17th edition in January. Racing will kick off in Adelaide, with the world’s best cyclists to travel through the Barossa, Adelaide Hills and Fleurieu Peninsula before the big city finale. Click here for more on where 2015 Santos Tour Down Under is heading.


Credit Union Christmas Pageant Credit Union Christmas Pageant
Pageant magic on the way

It’s just 51 sleeps until the Credit Union Christmas Pageant. The crew at Stardust Castle are busy building new floats and keeping the others looking their best – stay tuned to discover more! King Ryan Holman and Queen Gemma Young were recently crowned, and they will help welcome Father Christmas to Adelaide with pageant fans of all ages. Head to the Credit Union Christmas Pageant website to share the excitement.

What’s new?

Chilly weather hasn’t dampened enthusiasm for a sizzling lineup of arts events across Adelaide. Audiences have enjoyed the Adelaide Cabaret Festival, Adelaide International Guitar Festival, Australian Dance Theatre productions Collision Course and Multiverse, Adelaide Symphony Orchestra’s Our Don – plus many more.

Events South Australia led a recent project focusing on the winter arts that united 30 senior members of the local arts community – including representatives from the State Theatre Company, State Opera, Art Gallery of South Australia and State Library – to contribute to a series of electronic direct mail pieces. Collectively these three emails were distributed by the South Australian Tourism Commission to more 160,000 Australian consumers, with strong interest seen in the events on offer.

In late July it was also announced that Events South Australia has partnered with State Theatre Company – in association with Arts Projects Australia, Adina and the Adelaide Festival Centre – to present The Suit, a remarkable production from acclaimed theatre director Peter Brook. Support from Events South Australia means The Suit will be seen exclusively in Adelaide’s Dunstan Playhouse from October 1-12. Click here for all the details and to secure your tickets.

Five minutes with . . .

Penny Griggs Penny Griggs

Penny Griggs is general manager of the SALA Festival, which kicked off in 1998 and this year featured 4,627 participating artists and 547 exhibitions. It’s sponsored through Events South Australia’s Regional Events and Festivals Program. We found Penny taking a well-earned rest after another great festival wrapped up.

How long have you been with SALA and what is your professional background?
I started at SALA in October 2012 – so it’s coming up to two years in the role. Professionally, I have enjoyed a diverse career in the arts with extensive experience in arts marketing and corporate relations and working on festivals including Adelaide Cabaret Festival, OzAsia Festival, Adelaide International Guitar Festival, Come Out Children’s Festival and the Adelaide Festival.

What do you enjoy about your role?
I love working with local artists and going to lots and lots of exhibition openings.

What were some of your highlights from SALA this year?
Highlights this year included the open studios weekend, the inaugural artists forum day, our new regional art tours and of course SALA on Show in Unley.

Where do you see the festival heading in the future?
The future for SALA is very bright – there is still a lot of potential for the event to grow in meaningful ways. Rather than get any bigger we are exploring ways for the festival to connect South Australian artists with an even broader audience, particularly interstate and overseas.

What three things would you take with you if you were stranded on a desert island?
Rum and pineapple juice to go with the desert island coconuts for pina coladas, and a hammock.


Events coming our way

Spring is here and it’s time to shrug off our jackets and bask in the sunshine. The change in seasons means it’s also time for a host of events. Dust off your dancing jacket at Victor Harbor, check out the cars of yesteryear in the Bay to Birdwood and pull on your sneakers for the Sunday Mail City-Bay Fun Run. 


Bay to Birdwood Bay to Birdwood

OzAsia Festival (3-20 September), Adelaide
This year OzAsia is focusing on the link between South Australia and its sister state, China’s Shandong Province.

A Brush with Art (6 September-6 October), Flinders Ranges and Outback
Discover a kaleidoscope of colour in exhibitions across the region. Visitors and locals alike are invited to enjoy the works and the stunning scenery that’s inspired them.

Victor Harbor Rock ‘n’ Roll Festival (19-21 September), Fleurieu Peninsula
Grab your blue suede shoes and head for the coast! This annual event features two stages, two large dance floors and a vehicle display.

Sunday Mail City-Bay Fun Run (21 September), Adelaide
More than 40,000 people took part in the latest City-Bay and the stage is set for another huge turnout this year.

AFL Masters National Carnival (27 September -4 October), Adelaide
Forty teams are preparing to participate in this carnival, which is open to AFL players aged over 35. Players will compete over three days and have five rest days to explore Adelaide and South Australia’s regions.

Bay to Birdwood (28 September) Adelaide and Adelaide Hills
Vehicles manufactured before 1956 are in the spotlight for this year’s Bay to Birdwood, which will travel from Adelaide Shores to the National Motor Museum.


The Suit The Suit

The Suit (1-12 October), Adelaide
This acclaimed production from renowned theatre director Peter Brook will be seen exclusively in Adelaide. It’s the first English-language work by Brook to visit South Australia since The Mahabharata was performed at the 1988 Adelaide Festival.

Ceduna Oysterfest (3-5 October), Eyre Peninsula
Australia’s largest oyster festival takes place across Ceduna and features the sumptuous seafood the Eyre Peninsula is famous for.

Coonawarra Cabernet Celebrations (17-19 October), Limestone Coast
Head to the heartland of Australian red wine to discover what makes Coonawarra cabernet so special.

Renmark Rose Festival (17-26 October), Riverland
Beautiful blooms are the inspiration for this festival, which is celebrating 20 years in 2014 and also boasts delicious food and wine.

Adelaide Fashion Festival (17-26 October), Adelaide
The seventh year of this acclaimed festival will see the creativity of South Australia’s dynamic fashion industry on show once again.

2014 Australian Duathlon Championships (19 October), Adelaide and Adelaide Hills
Take your marks – this is shaping up to be the largest duathlon event ever held in South Australia. Junior and senior athletes will used closed roads in the CBD and across the Adelaide Hills.


Pageant Credit Union Christmas Pageant

Flinders Ranges Outback Epic (1 November), Flinders Ranges and Outback
It’s a race against time as participants tackle rugged landscapes on two wheels.

2014 Australian Short Course Swimming Championships (5-9 November), Adelaide
The nation’s best swimmers will compete for selection to the team taking on the 12th FINA World Short Course Swimming Championships in Doha.

Credit Union Christmas Pageant (8 November), Adelaide
More than 320,000 people are expected to line streets of Adelaide as the Credit Union Christmas Pageant brings festive magic to all.

Murray Man (9 November), Riverland
Set in and around Lake Bonney, this is South Australia’s only long course triathlon and will also serve as a qualifier event for the ITU Duathlon World Championships next October in Adelaide.

Australian International 3 Day Event (13-16 November), Adelaide
Seize your chance to see dressage, show jumping and cross country in the heart of the city.

Feast Festival (15-30 November), Adelaide
You’re invited to indulge as Feast celebrates queer arts and culture. This year champion diver Matthew Mitcham is the festival’s ambassador.

Project Bluebird (22-23 November), Riverland
It’s been 50 years since Donald Campbell CBE set an Australian water speed record on Lake Bonney. This event will take place in Barmera and also features a commemorative dinner.

Gorgeous Festival (28-29 November), Fleurieu Peninsula
Held in McLaren Vale, Gorgeous Festival pairs music with the sumptuous food and wine the area is loved for.




Keen to learn more about Events South Australia and the local industry in general? We’d love to see you at one of our industry workshops, which are held across the state. They’re a chance to discuss the latest news from Events South Australia and the South Australian Tourism Commission, hear from experts on matters like event evaluation and emergency response planning, and share success stories. You can check out upcoming workshops and register your interest. You’ll find plenty of general information there as well, including our latest media releases.

Marketing basics

All events need a marketing plan, but putting one together with limited experience can be daunting. We’ve prepared an overview of what you’ll need to consider – including your target audience, campaign objectives and how often to communicate. You’ll find it here

New social media resource

A social media toolkit and event marketing report for organisers of regional events has been developed following a major study into the influence of events on regional tourism. The study – part of the Destination Visitor Survey commissioned by the South Australian Tourism Commission and Tourism Victoria, and funded by Tourism Research Australia – found a strong link between events and regional tourism. You can access the e-toolkit through our corporate website.

Adelaide Oval Adelaide OVal

Join us as a volunteer

The ICC Cricket World Cup will be jointly hosted by Australia and New Zealand in February and March 2015. Fourteen countries will compete for cricket’s ultimate prize, with a million people expected to enjoy matches live and a further one billion around the world set to tune in for broadcasts. The South Australian Tourism Commission is co-ordinating a number of events and activities in conjunction with the tournament and is looking for up to 100 local volunteers to help ensure it’s a world-class experience for all. Volunteer roles will include volunteer manager, volunteer coordinator, event administration, event management, team liaison, information officers and operations assistants.

We’re looking for approachable and friendly people with:
• Strong cricket and Adelaide tourism knowledge
• A high level of professionalism
• A flexible approach to tasks and the ability to work in different environments
• A positive and team-focused attitude
• Strong communication skills

Volunteers will need to consent to Events South Australia’s volunteer program terms and conditions and privacy policy, and be available to volunteer throughout February and March 2015. You can view the match schedule here.

If you’re interested in volunteering at the ICC Cricket World Cup – or the Santos Tour Down Under, Credit Union Christmas Pageant or Tasting Australia – make sure you’re on our volunteer database. Email us at with your details and the event/s you’re interested in. We’ll take it from there!


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