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Managed Event Sponsorship

Events South Australia is proud to work with a range of partners across our six managed events.

For 17 years, Clipsal 500 Adelaide has held the crown as the largest motor racing event in Australia that draws huge audiences from South Australia, interstate and overseas.

Everything about supercars is big. The Fans. The Reach. The Entertainment. The Engagement. The Action. The Opportunities.

Key facts and figures

  • The Adelaide 500 is Australia’s largest domestic ticketed motor sport event.
  • It’s a local, national and international platform, with 6.492 million domestic viewers across the event in 2017 and a Facebook reach of 3.38 million people.
  • In 2017 the Adelaide 500 welcomed more than 240,000 attendees, including over 23,500 visitors from interstate and overseas.
  • The 2017 event received 52 domestic broadcast hours across Channel Ten and Fox Sports.
  • Its international broadcast goes to 137 countries, with a reach of over 500 million homes.
  • It delivers four days of live motorsport coverage, with the largest offering of track categories in Australia.
  • The Adelaide 500 is a multiple winner of Best Event and Best Sporting Event at the National Tourism Awards.
Supercars at Clipsal 500 Adelaide 2017
Clipsal 500 Adelaide 2017
BNKR Runway, Adelaide Fashion Festival 2016
Adelaide Fashion Festival 2016

Adelaide Fashion Festival offers an unparalleled package of benefits, services and rewards including targeted media coverage, high-profile visibility, corporate hospitality and unrivalled close contact with designers as well as sponsor packages tailored to your objectives.

Key facts and figures

  • More than 12,500 people attended the 2016 Adelaide Fashion Festival.
  • The event maintains a strong domestic and international audience and conducts regular trade missions to key markets including Qingdao, Jakarta, Dubai, Mumbai and Paris.
  • The 2016 Adelaide Fashion Festival included more than 20 events and showcased emerging and established designers including South Australian label Paolo Sebastian.
  • In 2016 the event’s estimated PR value reached $9 million.
  • The event has more than 25,000 followers on Instagram, with the #AFF16 hashtag showing engagement of more than 445,000 people across Facebook, Twitter and Instagram.

Every two years, for the past 30 years, the World Solar Challenge has welcomed the greatest minds from around the world to Australia to challenge the norms and travel the outback in a vehicle powered only by the power of the sun.

Key facts and figures

  • The Bridgestone World Solar Challenge is an internationally recognised event that celebrates engineering, technology, sustainability and innovation.
  • It offers a local, national and international platform and involves more than 1,500 participants with a global community reach of more than five million people across the world’s top universities.
  • The Bridgestone World Solar Challenge delivers more than 70,000 visitor nights nationally across the Northern Territory and South Australia, with over half of these in South Australia.
  • It generates more than $14 million in national economic benefit from visitor expenditure, and $41 million in national and global media coverage.
Driving through outback Australia, Bridgestone World Solar Challenge 2015
Bridgestone World Solar Challenge 2015
Float branding and naming rights at 2016 Credit Union Christmas Pageant
Float branding and naming rights at Credit Union Christmas Pageant 2016

The Credit Union Christmas Pageant is the biggest and most magical pageant of its kind in the world.

Growth initiatives such as activations, public engagement, national media coverage, national TV promotion, education, and merchandising, have seen the Credit Union Christmas Pageant continue to build and shape its legacy.

Key facts and figures

  • The Credit Union Christmas Pageant celebrates 85 years in 2017. It offers unrivalled community contact tailored to specific company objectives.
  • Over 300,000 people attend the event each year on average.
  • The Credit Union Christmas Pageant is shown nationally on free-to-air TV, with brand integration opportunities as part of the broadcast.
  • Activation and retail spaces are available for public engagement, and there is an opportunity for branding on major items in the pageant.
  • The event maintains strong media partnerships with Channel 9, Nova and the Advertiser.
  • In 2016 PR value reached $17.35 million, with a potential audience reach of 49.3 million.

The Santos Tour Down Under is the multiple winner of Best Tourism Event and Best Sporting Event at the Australian Event Awards.

With 2018 commemorating 20 years of the Tour Down Under, it is sure to be the biggest most celebrated event in its history!

Key facts and figures

  • An international event and part of the top-tier UCI WorldTour which includes the grand tours of Italy, France and Spain.
  • This event offers a local, national and international platform that will increase brand awareness and connect with a high-value audience.
  • A record crowd of almost 840,000 people attended in 2017, including approximately 43,000 cycling fans from interstate and overseas.
  • Reach through 29 hours of owned broadcast on the Nine Network was 4.1 million people in 2017.
  • Reach through the Santos Tour Down Under Facebook page was 6.1 million people in 2017.
  • The Adelaide City Council Tour Village is the largest cycling expo in Australia, with attendances of more than 50,000 people each year.
  • The Santos Tour Down Under is the multiple winner of Best Tourism Event and Best Sporting Event at the Australian Event Awards.
Inflatable arch naming rights sponsor for King of the Mountain at Tour Down Under 2016
Inflatable arch naming rights sponsor for King of the Mountain at Tour Down Under 2016
Table setting at Tasting Australia event 2017
Tasting Australia 2017

It’s official: the first annual Tasting Australia was the biggest ever!

In 2017, Tasting Australia welcomed 18 visiting chefs from across the globe, and along with attendance by international media, put South Australia firmly in the international spotlight as a go to destination for world-class culinary experiences.

Key facts and figures

  • Tasting Australia became an annual festival in 2017 and welcomed a record crowd of 52,500 people to its Town Square hub in the heart of Adelaide.
  • Its program included more than 80 associated food and wine events across South Australia, with 60 per cent of all events selling out.
  • In 2017 Tasting Australia’s guests included UK culinary legend Marco Pierre White.
  • The event maintains strong media partnerships with Channel Seven and The Advertiser.
  • Its 2017 PR value is estimated at $20.4 million.
Sponsorship offers a host of benefits. Here are some of the reasons it’s such a fast-growing area:
  • Constant access to the internet and video games mean consumers are paying less attention to traditional media. This is particularly the case in summer months and across the 18-39 age bracket. Sponsorship of lifestyle events and sports can link brands with consumers outside the reach of traditional media.
  • Sponsorship effectively provides a third party endorsement of sponsors’ products. It can also bring traditional campaigns to life in the consumer’s environment.
  • Consumer responses of trust, commitment and advocacy can be achieved through sponsorship. It goes beyond mediums such as television advertising to raise brand awareness and create emotional involvement.
Events South Australia Video
Events South Australia Video

We welcome sponsorship enquiries

For the Adelaide Fashion Festival, Credit Union Christmas Pageant, Tasting Australia and Tour Down Under, please contact our Sponsorship Manager, Simon Romaniuk on +61 8 8463 4713 or simon.romaniuk@sa.gov.au

For the Adelaide 500 and World Solar Challenge, please contact our General Manager, Commercial Sales, Kelvin McAlpine on +61 8 8463 4640 or kelvin.mcalpine@sa.gov.au

Santos Tour Down Under 2017 Economic Impact
Infographic on Tour Down Under 2017 economic impact