The SATC previously had three campaigns in market. These included “Best Backyard” (intrastate), “Barossa Be Consumed” and “Adelaide Breathe” (domestic). All of these campaigns utilised a number of media channels including television, cinema, print, press, online and outdoor.
The current SATC campaign showcases the best of South Australia on a global scale. From lush hills and local produce to secluded beaches and city nightlife, the campaign’s overarching call to action is “see the best of South Australia”.