Current Domestic Marketing Campaigns
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The South Australian Tourism Commission is committed to achieving $8.0billion in visitor expenditure by 2020. The Marketing group is focused on communicating the best of South Australia. The brand values of all communication are based on promoting South Australia as self-expressive, unrestrained, authentic, generous and unexpected.
Trek through an ancient landscape, be consumed by a world of flavour, or step into inner-city life – see the very best of South Australia with our new global ad campaign.
The global ad campaign features 15 television commercials, showing-off all 12 of our eclectic regions as well as South Australia as a whole. From lush hills and local produce to secluded beaches and city nightlife, the campaign’s overarching call to action is “see the best of South Australia”.