The South Australian Tourism Commission (SATC) engages in destination marketing and is focused on communicating the best that South Australia has to offer. The SATC is committed to achieving $8 billion in tourism expenditure potential by 2020. The brand values of all communication are based on promoting South Australia as progressive, energetic and unique.

Previous Campaigns

The SATC previously had three campaigns in market. These included “Best Backyard” (intrastate), “Barossa Be Consumed” and “Adelaide Breathe” (domestic). All of these campaigns utilised a number of media channels including television, cinema, print, press, online and outdoor.

Current Campaigns

The current SATC campaign showcases the best of South Australia on a global scale. From lush hills and local produce to secluded beaches and city nightlife, the campaign’s overarching call to action is “see the best of South Australia”.

2016-17 Campaign Calendars

The SATC’s campaign calendars are an excellent planning tool for South Australian tourism operators. The three global campaign calendars which cover domestic wholesale, online travel agents, Eastern and Western hemisphere activities, demonstrate the volume of campaign work being undertaken by the SATC and the partners we work with. It is recommend that operators contact the campaign partners relevant to them and discuss their own marketing and awareness activities, leveraging the SATC’s reach.

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