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Strategic Plans

There are a range of strategies in place to help the state’s tourism industry reach its full potential. These strategies link with national and state 2020 plans and with specific actions in regional Destination Action Plans.

South Australian Tourism Plan 2020

Focus: South Australian tourism industry
Released:
2014

This plan fits within the Australia-wide approach of Tourism 2020. It is focussed on achieving the South Australian tourism industry’s full potential of $8 billion in tourism expenditure and 10,000 additional jobs by 2020.

For the state to reach its expenditure potential, the focus must be on five priority action areas:
  • Driving demand
  • Working better together
  • Supporting what we have
  • Increasing the recognition of the value of tourism
  • Using events to grow visitation

This is a plan for the whole tourism industry, from solo operators right through to major businesses, associations and all levels of government. It takes the broadest possible scope, recognising many types of businesses are part of the visitor experience.

Download the South Australian Tourism Plan 2020 plan below


Mount Lofty Ranges Vineyard
Mt Lofty Ranges Vineyard, Adelaide Hills

SATC Corporate Plan

Focus: South Australian tourism industry
Released: 2017

Our Corporate Plan outlines the role of the SATC over the next three years to drive tourism growth. It draws from the insights, economic outlook and direction described in the South Australian Tourism Plan 2020 and describes the practical actions of the SATC to achieve the vision in the plan.

Download the SATC Corporate Plan FY 2018-2020 plan below.

Unforgettable Houseboats
House boating, Murraylands

Related documents

Please see the related items that are available for viewing or download.

  • South Australian Tourism Plan 2020

    STRATEGY: Focus: South Australian tourism industry - Released: 2014

    (3.12 MB)

    download view
  • SATC Corporate Plan FY 2018-2020

    STRATEGY: Focus: South Australian tourism industry - Released: 2017

    (1.37 MB)

    download view