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Purpose and Mission

We are committed to growing our visitor economy to $8 billion by 2020. Tourism is an economic priority and our mission is to make South Australia a destination of choice for international and domestic visitors.

To attract more visitors to South Australia, the State Government has invested an additional $70 million over four years. This funding is being spent on activities such as marketing our state to national and international audiences and bringing new and exciting events, conferences and festivals to South Australia.

The tourism industry employs 36,700 South Australians and is currently worth more than $6 billion.

Moseley Square, Adelaide
Moseley Square, Adelaide

Oyster Farm Tours, Eyre Peninsula
Oyster Farm Tours, Eyre Peninsula
The visitor economy created by tourism is important because much of the economic benefit it brings to the state flows to regional communities and also has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.

We work closely with our tourism industry to realise the opportunities for our state that are outlined in our strategic plan.

We were established under the South Australian Tourism Commission Act 1993. Our purpose is to assist in securing economic and social benefits for the people of our state through promoting South Australia as a tourism destination and further developing and improving our state’s tourism industry.

Tourism and the Visitor Economy

To find out more about tourism and the visitor economy in South Australia hear from industry leaders here. 

Tourism and the Visitor Economy Video
Tourism and the Visitor Economy video