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Nick Jones
Executive Director, Destination Development

Nick Jones joined the SATC in 2008 and is the Executive Director of the Destination Development Group which key focus is driving the supply side of the South Australian tourism industry.

Nick has played a key role in increasing the accessibility to South Australia, attracting new hotel and infrastructure development, and regional tourism development. He has overseen the introduction of direct international flights from Emirates, Qatar Airways and China Southern Airlines and the development of the six touring routes.

He has been actively involved in attracting new hotels and infrastructure to and within South Australia. He has also overseen the growth of cruise visitation to South Australia which has surpassed the Tourism Plan 2020 goal three years early and welcomed some of the largest, newest vessels to our state.

Nick also led the recent Understanding China project which aimed to ensure the visitor economy was better equipped to understand the growing Chinese market.

Nick joined the SATC after many years in marketing, sales and management roles with Publishing and Broadcasting Limited, at the time, the owners of Channel Nine Network and Australian Consolidated Press.
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