Hitaf Rasheed has headed up Events South Australia, the events arm of the SATC since 2008.
Executive Director, Events South Australia
Events South Australia, under Hitaf’s leadership, is responsible for growing events in South Australia and attracting new events to the state. Hitaf’s team directly manages a number of events including the Santos Tour Down Under, Adelaide 500, Tasting Australia, Credit Union Christmas Pageant, Bridgestone World Solar Challenge and the Adelaide Fashion Festival.
Hitaf has overseen the significant growth of the Santos Tour Down Under and the re-launch of Tasting Australia. She has also secured a host of major events for the state including the 2012 and 2016 Australian Swimming Championships (Olympic trials), the 2012 and 2018 World Lifesaving Championships, the 2015 Liverpool FC versus Adelaide United sell-out game at Adelaide Oval, the India versus Pakistan blockbuster at the 2015 ICC Cricket World Cup, Mundine v Green II and the ISPS Handa Australian Women’s Golf Open.
Hitaf has a long history in sports management including 10 years as General Manager - Communications in the AFL at the Port Adelaide Football Club.